Billboards for Local Advertisers

Billboards, traditional and digital, remain effective modes of advertising in the 21st century.

Because they’re large and distinct, billboards are sometimes considered expensive and associated with large national corporations. But local advertisers actually invest in billboards the most.

Impressions

Billboards can’t be skipped, turned off, or blocked. With their size, visual distinctiveness, and optimal placement, they’re difficult for most consumers to ignore.

Since billboards aren’t targeted like digital ads, they reach a wider, more diverse audience. They also lend credibility, as consumers trust traditional advertising more:

Cost

You want to spend as little as possible to reach as many consumers as possible. In cost per thousand impressions, billboards rank as the most cost-efficient ad format, even including digital.

Your Local Community

Billboards are cost-effective and reach a wide audience, but will they actually bring people to your store or website? In short, yes.

Other OOH formats count, too. Bus ads and street furniture ads reach fewer consumers but are similarly effective.

Billboard advertising Louisiana legend Morris Bart.