Using car dealership billboards has been a consistently successful marketing strategy for dealers. What better place to advertise to motorists and drivers than on the road? Billboards are a great way to capture your target audience when they are on the go. Outdoor advertising drives sales and online interactions. Today we are going to discuss how billboards work for car dealerships!
Drivers pass billboards every day. Americans spend an average of 20 hours in their cars a week, all the while absorbing roadside billboards. They are visible 24/7 and cannot be turned off or skipped like other media formats. The key to a successful car dealership billboard campaign is a high-impact graphic to catch the attention of drivers. People only have around seven seconds to take in a billboard as they speed by. Grab their attention with the newest model on your lot and a clear message. Even better, direct them right to your dealership!
Outdoor advertising is a great addition to your existing online marketing efforts. Car dealership billboards will increase awareness of your dealership. Outdoor ads will grab the consumers interest quickly so they can continue finding information about your dealership and look at your inventory on your website. According to OAAA, adding out-of-home to other campaign advertising increases mobile 316% and social media 212%. By adding billboards to your marketing campaign, you will see a huge spike in online interactions!
Car dealership billboards are effective marketing tools. They deliver the best value (in terms of cost-per-thousand impressions) of any type of advertising. At $3.38 – $8.65 per thousand impressions, OOH delivers the same audience as TV, magazines and online, at a significantly lower cost. Billboards are huge, they can’t be missed. According to the OAAA, of those who have seen an outdoor ad:
41% are more likely to learn about the brand being advertised
70% say outdoor ads are very, or somewhat likely, to influence a purchase
58% search the web as a direct result of seeing an ad
55% use mobile and social media to share information while viewing an outdoor ad
35% buy a product after seeing an ad
Drive sales with car dealership billboards! Check out BillboardsIn to start your outdoor advertising campaign!
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