How Many Billboards Are There in the U.S.?

If you’ve fallen down an out-of-home (OOH) internet rabbit hole and need to know how many billboards there are, you’ve come to the right place.

The OOH industry has been wildly successful as of late, only adding to the vast sea of billboards and other advertising mediums within the U.S. and around the world.

Total Number of U.S. Billboards Explained

But that’s not all there is to it. That total includes both traditional and digital billboards—not even counting the massive presence of transit and place-based ads.

Physical & Digital Billboards

Here’s how the U.S. billboard count breaks down (not including the millions of transit pieces):

Digital billboards are the fastest-growing advertising medium in the U.S., skyrocketing to 16.6 thousand in 2023. Expect many more brightly-lit ad mediums when you’re out and about—they’re some of the most effective, too, with their naturally eye-catching nature.

Transit Advertising

Although billboards are some of the most popular ad mediums, they are nowhere near the most numerous. That honor goes to transit and place-based ads.

These are extraordinary numbers that show the substantial opportunities in the OOH space and how powerful it can truly be.