Perhaps you’ve heard of OOH before, but if not, you’re probably wondering what this funny little acronym means!
A type of advertising, like newspaper, TV, and digital, that includes pretty much any ad you find outside your home.
OOH has its skeptics. Isn’t it a dying form of advertising? Do people even pay attention to billboards? Is it worth it?
Many people don’t realize how strong OOH’s ROI is. One source reports that 96% of marketers who use OOH ads see an average revenue increase of 50%, along with more engagement, website traffic, and brand awareness.
OOH also has one of the best CPMs (cost per thousand impressions) of any format:
~$6–$39 CPM
~$2–$7 CPM
Do people even notice OOH ads? The short answer: yes!
Of drivers actively look at billboards as they drive
Say they’ve been “highly engaged” with recent billboard ads
Of consumers in cities over 1 million say OOH influences their buying
OOH is an investment worth considering for your business. Visit billboardsin.com to see which options suit you best!
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