Consumers are increasingly looking for brands that push for social change in equity and representation.
Many consumers now hold brands accountable not just for their products and services, but for their stances on social issues. That’s especially true for the LGBTQ+ community.
Advertising to the LGBTQ+ community lets brands show their commitment to inclusivity, celebrate their diverse customers, and build loyalty while promoting equality, acceptance, and social change.
Whether you’re advertising for Pride Month or incorporating LGBTQ+ designs year-round, here are tips to help your brand show real support.
Speak authentically and avoid stereotypes. Gather input from people in the community rather than speaking for them.
Reflect the community’s many identities, including diverse races, gender identities, and sexual orientations.
Commission LGBTQ+ artists and designers, or release a product collaboration with one.
Include bisexual and transgender pride flags, or take a stance like Levi’s “Fight Stigma” campaign, inspired by 1980s HIV awareness efforts.
Support the community through education, charities, and advocacy, and remember who the campaign is for.
Planning an LGBTQ+ awareness campaign or Pride Month ads? Get started with billboards at BillboardsIn. We can help you find the perfect location and design your ad.
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