The holiday season is in full swing, marking a highly competitive and lucrative time for brands choosing their advertising channels.
More and more brands are turning to out-of-home (OOH) advertising for their holiday needs, especially since it’s less crowded than the chaos on digital platforms.
Digital advertising during the holidays often results in unimpressed consumers and low click-through rates (CTR) as countless brands fight to get their messages across. OOH allows for bold, hard-to-miss statements that entire populations, local and passing, can see.
Billboards, bulletins, and other OOH guarantee a substantial number of views, but the holiday season comes with its own hurdles. Here are two vital principles for a successful campaign.
This can seem tricky, but there is one correct answer:
It’s the month leading up to Black Friday, one of the most profitable days for brands.
According to consumer research, anything before November is too soon. Launching the bulk of your OOH in early November primes viewers for Black Friday sales, right when many are waiting to start their holiday shopping.
The holidays can be stressful, with swirling sales and the search for the perfect gift. Albeit a tad mischievous, creating a sense of urgency can result in massive success. Nobody wants to miss a great sale on the perfect item due to hesitancy.
OOH can create scarcity through design elements like:
It’s time to break away from the digital sphere and return to the physical world. With digital fatigue at an all-time high, OOH is the way to reach countless potential customers. Happy holidays!
Street Furniture Advertising: The Local Ads Hiding in Plain Sight Not every outdoor advertisement towers over a highway. Some of…
When people think about outdoor advertising, giant highway billboards usually come to mind. But for local businesses, smaller formats can…
When planning a billboard campaign, location is paramount, but billboard size can be just as important. Different billboard sizes serve…
Buying a billboard might seem complicated if you’ve never done it before, but the process is actually pretty straightforward. From…
Designing a billboard doesn’t need to get overly technical. But sending the right file, in the right size, format, and…
Why do some brands feel instantly recognizable, even when you’ve never purchased from them? Often, it comes down to repetition.…