The holiday season is reaching its peak, and as we see every year, shoppers become increasingly busy, decision-making speeds up, and last-minute purchases begin to skyrocket.
Whether it’s unexpected events, forgotten gifts, or that one friend getting you a gift (and now you have to also), consumers are moving fast, and their attention is spread thin.
That’s exactly why out-of-home (OOH) advertising becomes one of the most effective tools for brands looking to capture last-minute holiday attention. Billboards, captivating digital screens, and populous transit ads deliver visibility when shoppers are active, out and about, and ready to purchase.
We’re in the end game of the holiday season, and here’s how OOH comes in for the win for brands looking for last-minute captures.
During the last few weeks before Christmas and the holidays, shopping activity spikes dramatically at in-store and online locations. Consumers are:
Digital out-of-home (DOOH) takes last-minute advertising to a whole other level by allowing brands to instantly update their messaging. This is especially important for retail and e-commerce brands as they can quickly run:
As inventory changes and promotions shift, DOOH provides the flexibility needed to notify consumers of important reminders and notices that are relevant to them.
Shoppers concentrate heavily in places during the final weeks leading up to the holiday season, including:
These zones see immense foot and vehicle traffic, especially with the holiday crowds, and OOH allows brands to be in the heart of it and capture never-before-seen visibility. Brands see significant boosts in in-store shopping visits when running OOH near prime retail areas, especially when it’s paired with mobile retargeting.
Its physical presence and real-time messaging capabilities make OOH the perfect medium for last-minute holiday deals. We’re down to the wire, but it’s not too late for brands to secure their own placements and join in on the last-minute holiday shopping activity.
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