OOH for Spring Events

Spring’s the season where consumers are finally shaking off the last of the winter frost and realizing that spring is in full swing and summer is fast approaching. Cities come alive, and it’s the perfect time for brands to show up outdoors.

One of the key defining characteristics that makes springtime so potent for out-of-home (OOH) advertising is the influx of events. Urban centers are crawling with passersby gazing at the fun and festivities while crowds are crowding around at pre-summer festivals and gatherings.

All in all, more activity equals higher foot traffic and volume of impressions. This is a profitable KPI to monitor and drive home for advertisers, as this means an incredible amount of viewers taking in a given message; and with a touch of creative marketing, this could mean astounding conversion and sales.

Check out this quick list to stay on the lookout for potential spring events that are perfect for OOH campaigns:

• Music festivals (e.g., Coachella, Lollapalooza, Governor’s Ball)
• Food truck gatherings and festivals
• Sporting events and marathons
• Farmer’s markets
• Graduation ceremonies and school events
• Spring break travel and tourist hotspots

These are the most frequently occurring spring events that can be easily tailored toward potential viewers with a plethora of OOH media such as billboards, signage, 3D digital-out-of-home (DOOH), mall kiosks, EV displays, and so much more! 

A couple of well-placed OOH formats aren’t the only thing to seal the potential viewer deal—you need bright, seasonal, and visually eye-catching visuals to match the energy of spring and ensure your message stands out no matter what.

You have to fine-tune your colors correctly. Here’s some of the best colors for spring event OOH campaigns:

• Yellow: Optimism energy, attention-grabbing in daylight
• Orange: Warmth, vibrancy, and strong call-to-action capabilities
• Sky Blue: Calming and fresh, great contrast on digital screens
• Pastel Pink: Youthful and upbeat, ideal for fashion or music events

Utilizing these colors and shades will ensure you are using color psychology to its maximum potential, allowing your message to not only reach the right people, but sway their minds to a favorable—and hopefully profitable—image of your brand.

Now go out there and harness the power of spring! Make the most of it before summer is in full swing, and if you are looking to get a head start on the next season as well, feel free to check out our guide to dominating summertime madness.