When advertising, it’s important to consider where your ad will be placed. After all, you don’t want to spend time and money on an ad no one sees.
You want locations with the highest number of impressions—the most people viewing your ad—for the highest possible return on investment (ROI). Here are some of the best billboard locations to consider.
Congested highways are great places for billboards. The best stretches lead in and out of major cities, where traffic tends to be heaviest.
U.S. airports carried 853 million passengers in 2022, per the Bureau of Transportation, as air travel continues to approach its 2019 pre-pandemic peak.
With people arriving from all over the country and the world, billboards outside busy airports are an excellent way to expand into new markets. According to Erik Bottema, a managing director at Kinetic, airport billboards are uniquely positioned to reach senior-level executives.
There may be no better way to earn impressions than advertising downtown. As a city’s main commercial district, downtowns draw huge crowds, sometimes millions of people each day. It’s hard to imagine Times Square without its billboards!
Billboards are an excellent way to advertise your business, with many locations available to attract future customers. Visit BillboardsIn.com to get started.
Street Furniture Advertising: The Local Ads Hiding in Plain Sight Not every outdoor advertisement towers over a highway. Some of…
When people think about outdoor advertising, giant highway billboards usually come to mind. But for local businesses, smaller formats can…
When planning a billboard campaign, location is paramount, but billboard size can be just as important. Different billboard sizes serve…
Buying a billboard might seem complicated if you’ve never done it before, but the process is actually pretty straightforward. From…
Designing a billboard doesn’t need to get overly technical. But sending the right file, in the right size, format, and…
Why do some brands feel instantly recognizable, even when you’ve never purchased from them? Often, it comes down to repetition.…