If you’ve read our other articles, you know we’re no stranger to innovative ways to use out-of-home (OOH) advertising.
This one is no exception. Meet programmatic advertising: a novel, highly customizable way to buy and use OOH ads!
You select specific locations. Digital ads play at regular intervals during the time frame you purchased.
You purchase impressions and segment delivery by factors like location, time, and ad medium.
And it’s not just digital billboards. Programmatic can include screens in:
Visit BillboardsIn.com to see our full array of offerings!
On standard digital billboards, ads cycle through a regular queue. Programmatic ads can show at any point within the time frames you choose (for example, 8 a.m.–6 p.m.).
Programmatic ads ensure your impressions are delivered when you want, to the people you want to reach.
You’re purchasing estimated impressions: the number of people who will see your ad. For example, you might buy 100,000 impressions delivered across 4 weeks.
It can feel overwhelming, but we’re here to simplify everything, from finding options that fit your budget to polishing your artwork and maximizing reach. Visit BillboardsIn.com to explore our interactive map or schedule a consultation!
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