Water and fire, oil and vinegar, nails on a chalkboard—some things historically clash and can’t work together.
Social media marketing and out-of-home (OOH) advertising seem worlds apart, like polar opposites, but they are much more powerful together than apart.
Everything online in the digital landscape: regular posting on major platforms, sponsored ads, and even blog content (like this one).
Grounded in the physical world, seen whenever you’re out of your home—get it? There’s an abundance of formats: transit ads, airport kiosks, and, of course, billboards.
Leveraging the right social platforms for your campaign goals is vital. The major players and their audiences:
Professional audiences
Younger, trendier crowds
Established family and community groups
Starting your campaign on social media is a great way to gauge who your audience is and learn their lifestyles, speech patterns, and interests. Post regularly based on their most active times.
Now that you’ve gotten a feel for the social media field, it’s time to ramp up reach and visibility by finding an extremely busy location and setting up shop with an unforgettable billboard.
You’ll choose between the two primary mediums: digital & traditional OOH. Digital OOH (DOOH) allows for bright displays and multiple messages, while traditional OOH is static and constantly displays one message.
Multi-channel marketing with social media and OOH has a few unspoken rules for keeping your messaging polished and effective:
Keep brand messaging consistent across all channels for a cohesive and united message that keeps audiences focused.
OOH is great for awareness, but social media is a perfect tool for conversion, so give viewers a way to act.
Partner with major names in your industry for striking billboard visuals and interesting social content that bridges both channels.
Pair the reach of OOH with the engagement of social media for a balanced, high-performing campaign.
Street Furniture Advertising: The Local Ads Hiding in Plain Sight Not every outdoor advertisement towers over a highway. Some of…
When people think about outdoor advertising, giant highway billboards usually come to mind. But for local businesses, smaller formats can…
When planning a billboard campaign, location is paramount, but billboard size can be just as important. Different billboard sizes serve…
Buying a billboard might seem complicated if you’ve never done it before, but the process is actually pretty straightforward. From…
Designing a billboard doesn’t need to get overly technical. But sending the right file, in the right size, format, and…
Why do some brands feel instantly recognizable, even when you’ve never purchased from them? Often, it comes down to repetition.…