Spooky Billboards

Halloween is a widely popular holiday in the United States. In 2021, 65% of Americans planned to celebrate this haunted celebration. Additionally, this is a high-spending holiday—last year, Americans spent a whopping $10.14 billion for Halloween. Individually, Americans who are celebrating tend to spend around $100 per person on treats, costumes, cards, and décor. Experts predict that Halloween spending may be at an all-time high in 2022.

We believe that this special day doesn’t need to be strictly for trick-or-treating—it can be a great opportunity for a business to advertise as well! Whether your business revolves around this day, or if you simply want to spice up your normal advertising message, we’re here to show you how to use an OOH (out of home) advertisement to reach a wide audience of potential customers.

How to Advertise Your Business with a Halloween Theme

Perhaps you operate a business that specializes in Halloween or fall events, such as haunted houses or hayrides, or you sell items perfect for use on this day—such as candy, costumes, or party supplies. If this is the case, this is prime time to advertise. And using a billboard can help your business stand out among the competition.

What if you own a business that has nothing to do with Halloween at all? Well, that shouldn’t stop you from creating a spooky-themed advertisement. Halloween ads catch the attention of people in the mood for this holiday, and may intrigue additional people beyond your normal clientele to check out your products or services. Using Halloween jargon to spice up an otherwise normal ad for your business can be a fun way to stand out.

We recommend keeping it simple—minimum words are ideal, because your viewer only has so many seconds to view your ad! Including only the most essential info, like your business/product name and basic contact info, helps to reduce the clutter the could occur from putting too much stuff in your ad. Bold images help to initially capture a viewer’s attention, especially for a Halloween ad.

Why Use an OOH Advertisement?

There are a variety of reasons to use an out of home advertisement like a billboard for your Halloween-themed promotion.

For one, billboards have a relatively low CPM (cost per thousand views); billboards have an average cost of around $2-7 per thousand views, compared to other methods like print, television, and podcast advertisements, which tend to cost around $10-32 per thousand views.

Additionally, the ROI (return on investment) of OOH ads is high; it has been shown that on average, for every $1 spent on an out of home ad, a business recoups around $5.97 in revenue.

In Summary

Don’t wait until Halloween has passed—check out billboardsin.com today to see our options for creating the perfect spooky billboard!