What is Out-of-Home Advertising?

When you come across the phrase “Out-of-Home advertising” it may cause some confusion and have you asking, “well, what is Out-of-Home advertising?” Truthfully, we all know what OOH advertising is and we probably see some form of it in our everyday lives. Out-of-Home (OOH) advertising represents all media formats specifically intended to reach consumers from outside of the home.

OOH advertising is divided up into primarily four major categories which are: billboards, street furniture, transit, and place-based. Billboards are the obvious image that comes to mind when thinking of OOH advertising, but street furniture, place-based, and transit may not have that initial effect. Street furniture advertising refers to the advertisements featured on streetside furniture and displays like benches, kiosks, transit shelters, etc. Place-based, on the other hand, refers to the location to which the advertisements are being placed. Common forms of place-based advertising include airport advertising and cinema advertising. Lastly, transit advertising includes all the advertisements that are featured on the interior or exterior of transportation vehicles such as bus advertising, taxi advertising, and mobile billboards.

OOH advertising makes a huge impact because it reaches diverse groups of people in places where other advertising forms simply can’t. In fact, OOH advertising produces a higher return on investment compared to radio, print, and digital display advertising as it generates $5.97 in product sales for every dollar spent. It’s no wonder that it’s used by a wide range of industries like restaurants, hotels, retail, insurance companies, and government organizations. Additionally, with all the options OOH advertising has to offer, it’s easy to advertise at affordable rates.

Since OOH advertising has been around for ages, it may seem like an old-school form to advertise, but in today’s digitalized world it is constantly changing and advancing to adapt to the world around it. Digital, interactive, and experiential advertisements are being created to increase engagement with consumers. Even OOH ad metrics like demographics have become more advanced with the help of organizations like Geopath to be competitive with the metrics of other media forms. Finally, the way OOH media is bought and sold has been drastically changed and simplified through online marketplaces like DOmedia and BillboardsIn.com.

Want to use OOH advertising in your next campaign? Continue to BillboardsIn.com to get started!