What is Street Furniture Advertising?

Out-of-home (OOH) advertising is more than airport kiosks, monumental wallscapes, and billboards towering over highways.

One of the most effective yet overlooked formats is street furniture advertising. This is a versatile and powerful medium that penetrates communities and places brands directly into the daily lives of consumers.

Let’s get into exactly what street furniture advertising is and why it is a smart choice for businesses, both national and local.

What Is Street Furniture Advertising?

Street furniture advertising refers to ads that are displayed on structures commonly found in public places. The selling point is that these placements are typically at eye level, making them easily noticeable and easy to engage with during everyday routines.

Common examples of street furniture OOH include:

Here’s Why Street Furniture Advertising Works

Creative Tips for Street Furniture Ads

• Keep messaging short and bold
• Use bright colors and high contrast visuals
• Add calls to action like QR codes or short URLs

Following these tips will make sure pedestrians and drivers notice your message in the first place, absorb it quickly, and are driven to conversion points such as websites.