Why Billboards Are Waterproof

When you invest in a billboard campaign, you expect your message to be shown through rain, thunder, and even the hottest of days. Advertisers are choosing these attention-commanding mediums for a reason: they reach thousands of viewers daily while withstanding the harshest of conditions.

Still wondering if billboards are waterproof? The short answer is yes—but there’s more to it than just hydrophobic coated vinyl. Let’s break down how billboards are waterproof and what makes them so special in surviving intense conditions.

Weather-Ready Formats

Modern billboards, both traditional and digital, are designed to withstand harsh outdoor environments. From strong vinyl wraps to thick digital screens, billboard engineering and design always keep one thing in mind: durability.

Whether its quick sun showers or a passing hurricane, billboard structures and the messages on their surfaces are made to handle it all without affecting your campaign’s visibility.

Traditional Billboards

Most static billboards use PVC vinyl or mesh materials that are inherently waterproof, UV-resistant, and tear-resistant. These materials don’t absorb moisture and are engineered to keep your message bright, readable, and hopefully profitable for the duration of your campaign.

Whether the sun is blazing down on your creative and colorful image or the rain is beating against your beautifully chosen text and font, the integrity and quality of your message will remain strong.

Digital Billboards

Now, you think of digital billboards and you may think of LED lights with thin glass screen overlays, but this isn’t a new flat screen you’re picking up from Best Buy. Digital out-of-home (DOOH) displays are equipped with a variety of advanced systems.

These digital displays feature sealed panels that prevent water from leaking inside, protective casing and backings that are built for tumultuous weather, and some even have temperature control systems for extreme heat and cold resistance.

While the weather is always changing, you can rest assured that your digital screens are running 24/7—even during torrential downpours and snowstorms.

Through Rain or Shine

So, to answer your question once again, billboards are absolutely waterproof. Whether you’re running a traditional static ad or a bright digital campaign, you can trust that your message is built to last!