Summer is prime time for out-of-home (OOH) advertising. More people are outside, traveling, and exploring their surroundings, making it the perfect time for maximum visibility. After months of winter, waiting for the last chill to dissipate in spring, summer is the first time crowds can fully take in the warmth.

The Best Time to Plan Your Summer Billboard Advertising Campaign

It’s never too late to start planning for OOH in the summer, so let’s keep you up to speed on the benefits of planning your outdoor early and how to make sure you are capitalizing on your early ad placements. 

A Little Background

What exactly makes summer so great for advertising, especially early advertising? Well, it’s quite simple: people spend more time outdoors, which increases the amount of impressions OOH ads receive. This is amplified by travel, which peaks all throughout summer. Tourists and travelers do what they do best—travel!

Travel brings in new audiences and allows for OOH ads to even have a global reach if they are particularly creative or viral-worthy. Tourists and travelers also have increased income and discretionary funds that can be used to drive the sales of your OOH ads.

Summer is the season of the sun as daylight hours are at their maximum, allowing for increased visibility on all ads. Everyone loves summer, and most of us look forward to all of the joyous outdoor activities that we can do. We’re all out and about, making it a highly profitable time for advertising—especially summer or vacation-oriented messaging.

Benefits of Early Planning

Reserving billboards and other OOH media early means you can secure premium inventory, but it runs out. You can have the first pick and ensure you are receiving the best ad placements in high-traffic areas. Additionally, receiving the first pick for premium OOH can help coordinate strategic messaging, with placements all around a given city.

Watch as your messages achieve better brand recall from your repeated and well-placed ads. Especially in a season of maximum foot traffic, having the first pick means the world for maximizing visibility, reachability, and profitability. Get a competitive edge and start now before premium ad placements last.

Top OOH Locations & Placements

Having early picks to OOH inventory won’t make a difference if you aren’t strategically placing them in top OOH locations. Strategic placement ensures your message is exposed to high-traffic centers, the busiest roadways, and locations where travelers can easily access your ad.

Urban centers are some of the top locations for OOH ads since they are constantly filled with pedestrians and passersby who are constantly taking in their surroundings. Transit shelters, stand-alone kiosks, and buses are the best ways to reach them since they hit the most crowded locations.

Transit shelter ads and buses are also fantastic for reaching travelers and tourists, as these audiences are always on the go and relying on public transportation to get around, especially if they’re from out-of-state or out-of-country. Ensure your messages are reaching the height of foot traffic and travel during the bright summer sun, and you’ll reap the rewards by fall!