There are tens of thousands of pet stores in the nation, and over 60% of American households are home to at least one pet—often many more.
With such a large market, pet stores should invest in the most efficient advertising. Local outdoor ads like billboards are one of the most worthwhile and cost-effective formats today: seen by a wide range of consumers and placed in busy locations to maximize impressions and drive foot traffic to your door.
Here are four tips for creating a successful pet store billboard.
Your audience extends beyond pet owners to groomers, sitters, and trainers. Show you care about the animals you serve and are a resource for every animal lover.
Billboards get only a few seconds of attention, especially in high-traffic areas. Aim for six words or fewer so people absorb and remember it.
A heartwarming photo of the animals you care for reflects your brand, catches the eye, and resonates with your target customers.
Include your website, phone number, or address so people can find you long after they’ve passed your billboard.
Whether your pet store is emerging or established, billboards are an affordable, impactful way to spread the word and build customer loyalty. Get started today at billboardsin.com!
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