Whether you’re finding your footing in a tumultuous political landscape or leading an active community group, making sure people in your area know who you are is vital.
Social media campaigns are a great start, but their skippable, blockable nature lets many people ignore them. That’s where out-of-home (OOH) advertising comes in: putting your name, face, and information on a billboard, bus, or street furniture makes sure locals know exactly who you are.
People take in billboards very quickly, so you need a clear, concise message about who you are and what you believe in. Whether you’re a political candidate, community group, or local presence, your ad should spread your intended message quickly and effectively.
OOH ads need an eye-catching design to draw attention. Through your choices of color, font, and formatting, you’re not just advertising; you’re telling a story about who you are and what your priorities are.
First, determine your billboard’s ultimate goal:
Then think deeply about who needs to see it. You might choose a specific ward of your city’s voting bloc, or a high-traffic stretch of highway to reach as many people as possible. Each choice changes your billboard’s influence on the community.
BillboardsIn can help you create the perfect OOH campaign for your goals, from design help to choosing a location—perfect for public figures looking to reach their community.
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