Share your inventory with pricing and availability, and get more buys.
For media owners & vendorsUpdated November 2026
BillboardsIn puts your billboards and screens in front of thousands of advertisers who are ready to book, from local businesses buying their first board to multi-market campaigns. We handle the buyer: the questions, the creative, the payment. You keep doing what you do best: posting great campaigns.
At a glance
- You set your rates. Share your rate for each location and we take it from there.
- Priced + available = bookable. Advertisers can reserve your inventory online the moment they find it.
- We confirm with you before anything is final. No booking is locked in until you verify availability and price.
- Advertisers pay BillboardsIn up front by credit card or ACH. You never chase a small advertiser for payment.
- Print-ready artwork, on time. Our design team checks every file against your specs before it reaches you.
How it works for vendors
Why pricing and availability win you more buys
Most advertisers on BillboardsIn want to compare options and book without waiting for a quote. When your inventory shows a price and open dates, it’s ready to book. When it doesn’t, it’s a question mark, and buyers move on to the board next to it.
✅ With rates & avails
- Bookable online, 24/7
- Included in proposals our account managers build
- Fewer back-and-forth emails and RFPs
- Fewer cancellations from surprise conflicts
⚠️ Without them
- Buyers have to request a quote and wait
- Harder for our team to recommend in a plan
- Stale avails lead to declined bookings
- Easy to skip for a board that’s ready to go
What applies to me?
Answer these quick questions and jump straight to the sections that matter for your inventory.
1Are you already listed on BillboardsIn?
Start by sharing your locations and specs. What to share ↓
Adding them is the fastest way to more bookings. Rates & availability ↓
2What type of inventory do you sell?
Sold in 4-week cycles; artwork arrives 2 weeks before start. Artwork & posting ↓
Sold by the week; artwork arrives 1 week before start. Artwork & posting ↓
3How often does your availability change?
Set a regular update rhythm, or connect our Availability API to keep it current automatically. Availability API ↓
Share your next-available dates so buyers can plan ahead. Next-available dates ↓
4Do you have content restrictions?
Tell us up front so we route the right buyers to you. Restrictions ↓
Your inventory is open to every category. How bookings reach you ↓
Rates & Availability
Applies to: All vendors
- You set your rate. Share your rate for each location and cycle. Note any discounts for 12+ week campaigns.
- Update availability regularly. Even a quick weekly refresh keeps your boards bookable and prevents declined reservations.
- Booked long-term? Share the next-available date. Advertisers often plan months out and can reserve future dates.
- Rates changed? Let us know. Updated pricing keeps quotes accurate and avoids re-confirming with the advertiser.
- Automate it with our Availability API. If your technology supports it, our Availability API connects your system directly to ours. It removes all manual steps, so your rates and availability stay current automatically.
How Bookings Reach You
Applies to: All vendors
- Advertisers book on their own through BillboardsIn, and our team steps in to help them whenever they need it.
- Before a purchase, you’ll hear from our support team to confirm availability and pricing. After a purchase, our production team will reach out about artwork, posting and proof.
- Either way, the advertiser pays BillboardsIn in full at reservation, so the bookings you receive are paid, committed buys.
- Multi-cycle campaigns: you’ll be paid after each cycle.
- We send you the booking details to confirm availability and price. A quick reply keeps the campaign on schedule.
- Your BillboardsIn contact handles all advertiser communication: questions, changes, creative and approvals.
Artwork, Posting & Proof
Applies to: StaticDigital
| Inventory type | Artwork to you | Minimum buy |
|---|---|---|
| Static (print) | 2 weeks before start | 4 weeks |
| Digital | 1 week before start | 1 week |
- Our design team reviews every file against your specs before sending it, so you get print-ready, correctly sized artwork.
- Rush starts (under 10 business days) are flagged so you know a campaign is expedited.
- Post during the start week, per industry standard.
- Send an installation photo (static) or proof-of-play / performance report (digital) once live. We share it with the advertiser, and great proof leads to renewals.
Partner Standards
Applies to: All vendors
The partners who get the most buys through BillboardsIn have a few things in common:
- Rates and availability are accurate and up to date.
- Booking confirmations go out quickly.
- Confirmed campaigns post on time, with proof.
- Communication on BillboardsIn campaigns runs through your BillboardsIn contact, including renewals and changes.
✅ Vendor onboarding checklist Show checklist ▾
Tick items off as you go, or copy the list to paste into an email or notes.
Get listed
Make it bookable
When a booking comes in
Industry standards
- Ads are posted and removed during the start and end weeks of a campaign, not necessarily on the exact dates.
- Minimum purchase: 4 weeks for static inventory, 1 week for digital.
- One cycle = 4 weeks (28 days). An annual campaign is 13 cycles.
Ready to get more buys?
Contact our partner team to share your inventory, or reach out to your BillboardsIn contact to add rates and availability to your existing listings.
