Billboards in Austin's 78704 ZIP Code

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Billboard Rates 78704 ZIP Code |

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Put your brand in South Austin with billboards in Austin, Texas (ZIP 78704). Compare available boards and pricing and book online, no agency needed. Billboards in 78704 typically run $600–$4,051 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Austin, TX 78704

ZIP 78704 covers South Austin just across Lady Bird Lake from downtown, including Zilker, Bouldin Creek, Travis Heights and the South Congress and South Lamar corridors. It is one of the city's best-known areas for dining, shopping, live music and nightlife, and Zilker Park hosts the Austin City Limits Music Festival. I-35, MoPac and Ben White Boulevard carry heavy commuter traffic along its edges.

High-traffic billboard locations in 78704

  • South Lamar Boulevard

  • South Congress Avenue

  • Ben White Boulevard (US 290/SH 71)

  • Oltorf Street

  • I-35

Who you'll reach: 78704 demographics

  • Population: about 50,688 residents

  • Households: 27,940, averaging 1.74 people per household

  • Median household income: $106,897 (average $164,250)

  • Median home value: $916,100

  • Median age: 34.5 years

  • Population mix: 62.1% White, 22.3% Hispanic or Latino, 4.5% Asian, 3.1% Black

  • Adults 25+ with a bachelor's degree or higher: 70.5%

  • Average commute to work: 20.2 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 78704). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Austin billboards

A young, highly educated audience is ideal for restaurants, bars, tech employers, fitness, retail, apartments and live entertainment.

How to buy a billboard in 78704

  1. Browse available billboards on the map.

  2. Compare prices, sizes, and traffic counts.

  3. Check availability and book online.

How much does a billboard cost in Austin, TX?

Most 78704 placements cost $600–$4,051 per month. Boards on Ben White Boulevard and near I-35 sit at the top of pricing, while placements on Oltorf and neighborhood streets cost less.

78704 Local Advertising Costs

Estimated price per location per month

Bulletin (Larger Billboard)$3,50048'W X 14'H
Digital Bulletin (Digital Billboard)$2,50048'W X 14'H
Poster (Medium Billboard)$1,50022'8"W X 10'5"H
Junior Poster (Small Billboard)$80011'W X 5'H

On average, local advertising in 78704 ZIP Code costs $600-$4,051

Bulletins (Large)
Bulletins in Austin
See Availability
Why Use Bulletin Ads?
Bulletins are great for building brand and name recognition. They are located in heavy traffic areas for more exposure.
Posters (Medium)
Medium Posters in Austin
See Availability
Why Use Poster Ads?
Posters are perfect for events and promotions. They're often on local roads to reach specific potential customers.
Jr. Posters (Small)
Small Posters in Austin
See Availability
Why Use Jr. Poster Ads?
Jr. posters are cost effective for small businesses and for short-term ads. They're ideal for reaching into neighborhoods.
Digital Billboards
Digital Billboards in Austin
See Availability
Why Use Digital Billboards?
Digital Billboards are eye-catching. They have no printing cost, and can be launched more quickly.
Austin 78704 billboards

About Austin

Population:

50,688

Nearby landmarks: Zilker Park, Barton Springs Pool, South Congress Avenue, St. Edward's University, Lady Bird Lake.

Major roads: South Lamar Boulevard, South Congress Avenue, Ben White Boulevard, Oltorf Street, South 1st Street, I-35, MoPac.

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