Billboards in Bloomington's 61704 ZIP Code

East Bloomington, Illinois (ZIP 61704) is open for billboard advertising: compare boards, check rates and book online on your own. Billboards in 61704 typically run $600–$3,968 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Bloomington, IL 61704

ZIP 61704 covers the east side of Bloomington in McLean County, the area along Veterans Parkway with much of the city's retail. Bloomington-Normal sits at the junction of I-55, I-74 and I-39, roughly halfway between Chicago and St. Louis, and State Farm's corporate headquarters is nearby.

High-traffic billboard locations in 61704

• Veterans Parkway, the city's main retail corridor

• South Main Street (US-150)

• I-55 / I-74

• Empire Street (IL-9)

• General Electric Road

Who you'll reach: 61704 demographics

• Population: about 37,279 residents

• Households: 15,839, averaging 2.35 people per household

• Median household income: $95,027 (average $124,423)

• Median home value: $248,100

• Median age: 37.1 years

• Population mix: 69% White, 14.5% Asian, 7.2% Black, 5.6% Hispanic or Latino

• Adults 25+ with a bachelor's degree or higher: 57.1%

• Average commute to work: 16.8 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 61704). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Bloomington billboards

Retailers, restaurants, insurance and financial services, healthcare, real estate and auto dealers fit this well-educated, higher-income part of town.

How to buy a billboard in 61704

1. Browse available billboards on the map.

2. Compare prices, sizes, and traffic counts.

3. Check availability and book online.

How much does a billboard cost in Bloomington, IL?

Most 61704 placements cost $600–$3,968 per month. Boards on Veterans Parkway and the interstates fall at the higher end of the range, while placements on local roads sit lower.