Billboards in Darlington's 29532 ZIP Code

Darlington, South Carolina is home to the famous Darlington Raceway. Compare billboards in ZIP 29532, see each face's pricing and book online without an agency. Billboards in 29532 typically run $600–$3,761 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Darlington, SC 29532

Darlington is the county seat of Darlington County in the Pee Dee region, about 10 miles northwest of Florence. US-52 and the US-52 Bypass are the main routes through town, connecting Darlington with Florence and with I-95 and I-20. Darlington Raceway, one of NASCAR's oldest tracks, draws large crowds on race weekends.

High-traffic billboard locations in 29532

• US-52, toward Florence

• US-52 Bypass

• US-401

• SC Highway 34

• SC Highway 151

Who you'll reach: 29532 demographics

• Population: about 19,857 residents

• Households: 8,229, averaging 2.37 people per household

• Median household income: $44,482 (average $75,053)

• Median home value: $148,400

• Median age: 41.6 years

• Population mix: 57.1% Black, 36.8% White, 3.6% Hispanic or Latino

• Adults 25+ with a bachelor's degree or higher: 15.9%

• Average commute to work: 19.3 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 29532). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Darlington billboards

Auto dealers and repair, restaurants and hotels for race weekend visitors, healthcare, insurance, farm and equipment businesses, and manufacturing employers fit this market.

How to buy a billboard in 29532

1. Browse available billboards on the map.

2. Compare prices, sizes, and traffic counts.

3. Check availability and book online.

How much does a billboard cost in Darlington, SC?

Most 29532 placements cost $600–$3,761 per month. US-52 Bypass faces near the main junctions sit higher, while other local boards are on the affordable side of the range.