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Advertise to Fayetteville, North Carolina drivers in ZIP 28304 by comparing billboards, viewing prices and booking online, no agency required. Billboards in 28304 typically run $600–$4,003 per location per month, depending on size, format (static or digital), and traffic.
Why advertise on billboards in Fayetteville, NC 28304
ZIP 28304 covers part of west-central Fayetteville, including the busy Raeford Road commercial corridor and the area around Cape Fear Valley Medical Center. Fayetteville is the Cumberland County seat and sits next to Fort Bragg, one of the largest military installations in the world, so many residents are soldiers, veterans and military families. Raeford Road, Robeson Street and Hope Mills Road carry heavy local traffic.
High-traffic billboard locations in 28304
Raeford Road
Robeson Street
Hope Mills Road
Village Drive
US 401
Who you'll reach: 28304 demographics
Population: about 37,140 residents
Households: 15,187, averaging 2.42 people per household
Median household income: $58,563 (average $74,969)
Median home value: $172,000
Median age: 34.6 years
Population mix: 38.7% Black, 35.8% White, 13.7% Hispanic or Latino, 2.8% Asian
Adults 25+ with a bachelor's degree or higher: 26%
Average commute to work: 22.4 minutes
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 28304). Race categories other than Hispanic or Latino are non-Hispanic.
Businesses that do well with Fayetteville billboards
Auto dealers, lenders, apartment communities, healthcare, restaurants, attorneys and businesses serving military families fit this diverse market.
How to buy a billboard in 28304
Browse available billboards on the map.
Compare prices, sizes, and traffic counts.
Check availability and book online.
How much does a billboard cost in Fayetteville, NC?
Most 28304 placements cost $600–$4,003 per month. Raeford Road boards fall at the higher end of the range, while side-street placements cost less.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |

Nearby landmarks: Cape Fear Valley Medical Center, Fayetteville Technical Community College, Cross Creek Mall, Fort Bragg.
Major roads: Raeford Road, Robeson Street, Hope Mills Road, Village Drive, US 401.

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