Billboards in Harlingen's 78550 ZIP Code

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Billboard Rates 78550 ZIP Code |

Browse every billboard in Harlingen, Texas

Harlingen, Texas (ZIP 78550) sits at the crossroads of the Rio Grande Valley. Compare billboards, check pricing and book online directly, without an agency. Billboards in 78550 typically run $600–$4,185 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Harlingen, TX 78550

Harlingen is in Cameron County at the junction of I-69E and I-2, the two main highways of the Rio Grande Valley, about 25 miles northwest of Brownsville. Valley International Airport, Valley Baptist Medical Center and Texas State Technical College make it a regional travel, healthcare and education hub. Winter Texans add seasonal traffic each year.

High-traffic billboard locations in 78550

  • I-69E (US 77) toward Brownsville and Corpus Christi

  • I-2 (US 83) toward McAllen

  • Loop 499

  • Ed Carey Drive

  • Business 77 (Commerce Street)

Who you'll reach: 78550 demographics

  • Population: about 53,335 residents

  • Households: 19,733, averaging 2.65 people per household

  • Median household income: $49,007 (average $68,205)

  • Median home value: $131,100

  • Median age: 33.6 years

  • Population mix: 82.3% Hispanic or Latino, 13.4% White, 2% Black

  • Adults 25+ with a bachelor's degree or higher: 22%

  • Average commute to work: 18 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 78550). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Harlingen billboards

Healthcare systems, auto dealers, restaurants, retail, education and training programs, and bilingual advertisers do well with billboards in this market.

How to buy a billboard in 78550

  1. Browse available billboards on the map.

  2. Compare prices, sizes, and traffic counts.

  3. Check availability and book online.

How much does a billboard cost in Harlingen, TX?

Most 78550 placements cost $600–$4,185 per month. Interstate boards on I-69E and I-2 are the premium choice, with Loop 499 and Ed Carey Drive placements lower.

78550 Local Advertising Costs

Estimated price per location per month

Bulletin (Larger Billboard)$3,50048'W X 14'H
Digital Bulletin (Digital Billboard)$2,50048'W X 14'H
Poster (Medium Billboard)$1,50022'8"W X 10'5"H
Junior Poster (Small Billboard)$80011'W X 5'H

On average, local advertising in 78550 ZIP Code costs $600-$4,185

Bulletins (Large)
Bulletins in Harlingen
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Why Use Bulletin Ads?
Bulletins are great for building brand and name recognition. They are located in heavy traffic areas for more exposure.
Posters (Medium)
Medium Posters in Harlingen
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Why Use Poster Ads?
Posters are perfect for events and promotions. They're often on local roads to reach specific potential customers.
Jr. Posters (Small)
Small Posters in Harlingen
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Why Use Jr. Poster Ads?
Jr. posters are cost effective for small businesses and for short-term ads. They're ideal for reaching into neighborhoods.
Digital Billboards
Digital Billboards in Harlingen
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Why Use Digital Billboards?
Digital Billboards are eye-catching. They have no printing cost, and can be launched more quickly.
Harlingen 78550 billboards

About Harlingen

Population:

53,335

Nearby landmarks: Valley International Airport, Marine Military Academy and Iwo Jima Monument, Texas State Technical College, Valley Baptist Medical Center.

Major roads: I-69E, I-2, Loop 499, Ed Carey Drive, Business 77.

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