Billboards in Harrisburg's 17102 ZIP Code

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See all Harrisburg, PA billboard advertising

Reach downtown Harrisburg, Pennsylvania's workers, residents and visitors with billboards in ZIP 17102. Compare boards, view pricing and book online with no agency required. Billboards in 17102 typically run $600–$3,605 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Harrisburg, PA 17102

ZIP 17102 covers downtown and Midtown Harrisburg, the state capital and Dauphin County seat, along the east bank of the Susquehanna River. State office workers, legislative staff and commuters from I-81 and I-83 move through Forster Street, Second Street and Seventh Street every weekday.

High-traffic billboard locations in 17102

  • Forster Street, the main route to the Capitol

  • Second Street

  • Seventh Street

  • Maclay Street

  • Herr Street

Who you'll reach: 17102 demographics

  • Population: about 8,118 residents

  • Households: 4,657, averaging 1.66 people per household

  • Median household income: $54,573 (average $75,172)

  • Median home value: $193,700

  • Median age: 34.9 years

  • Population mix: 55.8% White, 24.1% Black, 13.8% Hispanic or Latino, 1.7% Asian

  • Adults 25+ with a bachelor's degree or higher: 49.2%

  • Average commute to work: 23.6 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 17102). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Harrisburg billboards

Law firms, government contractors, healthcare, colleges, restaurants, apartments and professional services fit well with this downtown, renter-heavy audience.

How to buy a billboard in 17102

  1. Browse available billboards on the map.

  2. Compare prices, sizes, and traffic counts.

  3. Check availability and book online.

How much does a billboard cost in Harrisburg, PA?

Most 17102 placements cost $600–$3,605 per month. Boards on Forster and Second Streets near the Capitol complex land higher in the range, with neighborhood faces in Midtown priced lower.

17102 Local Advertising Costs

Estimated price per location per month

Bulletin (Larger Billboard)$3,50048'W X 14'H
Digital Bulletin (Digital Billboard)$2,50048'W X 14'H
Poster (Medium Billboard)$1,50022'8"W X 10'5"H
Junior Poster (Small Billboard)$80011'W X 5'H

On average, local advertising in 17102 ZIP Code costs $600-$3,605

Bulletins (Large)
Why Use Bulletin Ads?
Bulletins are great for building brand and name recognition. They are located in heavy traffic areas for more exposure.
Posters (Medium)
Why Use Poster Ads?
Posters are perfect for events and promotions. They're often on local roads to reach specific potential customers.
Jr. Posters (Small)
Why Use Jr. Poster Ads?
Jr. posters are cost effective for small businesses and for short-term ads. They're ideal for reaching into neighborhoods.
Digital Billboards
Why Use Digital Billboards?
Digital Billboards are eye-catching. They have no printing cost, and can be launched more quickly.
Harrisburg 17102 billboards

About Harrisburg

Population:

8,118

Nearby landmarks: Pennsylvania State Capitol, Broad Street Market, Riverfront Park, City Island.

Major roads: Forster Street, Second Street, Seventh Street, Maclay Street, I-81, I-83.

Ad Spaces in Harrisburg
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