Billboards in Holland's 49423 ZIP Code

Advertise along US 31 and I-196 in Holland, Michigan 49423. You can compare billboards, review pricing and book online without an agency. Billboards in 49423 typically run $600–$4,094 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Holland, MI 49423

Holland sits near Lake Michigan on Lake Macatawa, about 30 miles southwest of Grand Rapids, and is home to Hope College. Its Dutch heritage and the annual Tulip Time festival bring large numbers of visitors each spring, and nearby Holland State Park and the lakeshore draw summer crowds. US 31 and I-196 are the main highways, with M-40 serving the south side.

High-traffic billboard locations in 49423

• US 31, the lakeshore route between Grand Haven and Benton Harbor

• I-196

• M-40

• Business 31

• Blue Star Highway

Who you'll reach: 49423 demographics

• Population: about 47,060 residents

• Households: 17,939, averaging 2.40 people per household

• Median household income: $81,858 (average $104,426)

• Median home value: $278,000

• Median age: 34.8 years

• Population mix: 71.1% White, 19.4% Hispanic or Latino, 3.4% Black, 2.7% Asian

• Adults 25+ with a bachelor's degree or higher: 37.6%

• Average commute to work: 17.5 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 49423). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Holland billboards

Tourism businesses, restaurants, hotels, healthcare, home services, manufacturers recruiting workers, and retail all fit this mix of residents and visitors.

How to buy a billboard in 49423

1. Browse available billboards on the map.

2. Compare prices, sizes, and traffic counts.

3. Check availability and book online.

How much does a billboard cost in Holland, MI?

Most 49423 placements cost $600–$4,094 per month. I-196 and US 31 placements cost the most, while boards on M-40 and local roads are lower in the range.