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Reach Valley Station and southwest Louisville with a billboard in ZIP 40272, Louisville, Kentucky. Compare available faces, check pricing and book online yourself. Billboards in 40272 typically run $600–$3,994 per location per month, depending on size, format (static or digital), and traffic.
Why advertise on billboards in Louisville, KY 40272
ZIP 40272 covers the Valley Station area of southwest Jefferson County along the Ohio River. Dixie Highway (US-31W) is the dominant commercial corridor, carrying commuters between Louisville and the Fort Knox and Radcliff area, and the Gene Snyder Freeway connects the area to the rest of the metro. Most households are owner-occupied, with many long-time families and blue-collar workers.
High-traffic billboard locations in 40272
Dixie Highway (US-31W), the main commercial corridor
Gene Snyder Freeway (KY-841)
Valley Station Road
Penile Road
Who you'll reach: 40272 demographics
Population: about 38,289 residents
Households: 14,313, averaging 2.66 people per household
Median household income: $69,940 (average $81,983)
Median home value: $176,200
Median age: 38.2 years
Population mix: 76.5% White, 9.4% Hispanic or Latino, 7.7% Black
Adults 25+ with a bachelor's degree or higher: 18.2%
Average commute to work: 25.8 minutes
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 40272). Race categories other than Hispanic or Latino are non-Hispanic.
Businesses that do well with Louisville billboards
Auto dealers and repair, home services, personal injury attorneys, healthcare, restaurants and manufacturing or logistics employers recruiting workers are a natural fit along Dixie Highway.
How to buy a billboard in 40272
Browse available billboards on the map.
Compare prices, sizes, and traffic counts.
Check availability and book online.
How much does a billboard cost in Louisville, KY?
Most 40272 placements cost $600–$3,994 per month. Dixie Highway boards closest to the Gene Snyder interchange and major signals price toward the top of the range, while faces on Valley Station and Penile Road are more affordable.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |

Nearby landmarks: Jefferson Memorial Forest, Riverside, the Farnsley-Moremen Landing, Waverly Park.
Major roads: Dixie Highway (US-31W), Gene Snyder Freeway, Valley Station Road, Penile Road.

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