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Billboards in the Fern Creek area of Louisville, Kentucky (ZIP 40291) are all in one place here. Compare faces, see what they cost and book online with no agency involved. Billboards in 40291 typically run $600–$3,947 per location per month, depending on size, format (static or digital), and traffic.
Why advertise on billboards in Louisville, KY 40291
ZIP 40291 covers the Fern Creek area in southeastern Jefferson County. Bardstown Road (US-31E/US-150) is the main artery, carrying commuters between Louisville's suburbs and Bardstown and Mount Washington, and the Gene Snyder Freeway crosses it in this part of the county. It is a largely suburban, owner-occupied community of middle-income families.
High-traffic billboard locations in 40291
Bardstown Road (US-31E/US-150), the area's main commercial corridor
Gene Snyder Freeway (KY-841)
Brentlinger Lane
Hurstbourne Parkway
Who you'll reach: 40291 demographics
Population: about 41,222 residents
Households: 16,591, averaging 2.48 people per household
Median household income: $81,267 (average $99,581)
Median home value: $276,900
Median age: 39.1 years
Population mix: 65.3% White, 18.1% Black, 7% Hispanic or Latino, 4.4% Asian
Adults 25+ with a bachelor's degree or higher: 31.7%
Average commute to work: 23.9 minutes
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 40291). Race categories other than Hispanic or Latino are non-Hispanic.
Businesses that do well with Louisville billboards
Car dealers, home services such as roofing and HVAC, family restaurants, healthcare practices, insurance agents and real estate companies fit this suburban family audience.
How to buy a billboard in 40291
Browse available billboards on the map.
Compare prices, sizes, and traffic counts.
Check availability and book online.
How much does a billboard cost in Louisville, KY?
Most 40291 placements cost $600–$3,947 per month. Bardstown Road faces near the Gene Snyder Freeway sit at the higher end, while boards farther out along the corridor fall toward the lower part of the range.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |

Nearby landmarks: Charlie Vettiner Park, Fern Creek, Jefferson Memorial Forest.
Major roads: Bardstown Road, Gene Snyder Freeway, Brentlinger Lane, Hurstbourne Parkway.

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