Billboards in Madison's 53718 ZIP Code

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Billboard Rates 53718 ZIP Code |
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Reach drivers on the east side of Madison, Wisconsin 53718. Compare billboard locations, view rates and book online without an agency. Billboards in 53718 typically run $600–$3,663 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Madison, WI 53718

Madison is Wisconsin's capital and the Dane County seat, set between Lake Mendota and Lake Monona. ZIP 53718 covers the city's east side, where Interstate 39/90/94 meets the US 12/18 Beltline, one of the busiest interchanges in the state. The area includes growing business parks, new housing and retail along Cottage Grove Road and Sprecher Road.

High-traffic billboard locations in 53718

Interstate 39/90/94
US 12/18 Beltline
Cottage Grove Road (County BB)
Sprecher Road

Who you'll reach: 53718 demographics

Population: about 18,989 residents
Households: 8,081, averaging 2.31 people per household
Median household income:
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 53718). Race categories other than Hispanic or Latino are non-Hispanic.
02,843 (average
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 53718). Race categories other than Hispanic or Latino are non-Hispanic.
19,311)
Median home value: $363,600
Median age: 36.0 years
Population mix: 69.4% White, 13.6% Black, 6.8% Asian, 4.4% Hispanic or Latino
Adults 25+ with a bachelor's degree or higher: 49.7%
Average commute to work: 20.7 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 53718). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Madison billboards

Hotels, restaurants, auto dealers, healthcare, home builders and tech and insurance employers recruiting staff fit this commuter-heavy area.

How to buy a billboard in 53718

Browse available billboards on the map.
Compare prices, sizes, and traffic counts.
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How much does a billboard cost in Madison, WI?

Most 53718 placements cost $600–$3,663 per month. Interstate and Beltline faces usually price in the middle to upper part of the range.

53718 Local Advertising Costs

Estimated price per location per month

Bulletin (Larger Billboard)	$3,500	48'W X 14'H
Digital Bulletin (Digital Billboard)	$2,500	48'W X 14'H
Poster (Medium Billboard)	$1,500	22'8"W X 10'5"H
Junior Poster (Small Billboard)	$800	11'W X 5'H

On average, local advertising in 53718 ZIP Code costs $600-$3,663

Bulletins (Large)

Bulletins in Madison

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Why Use Bulletin Ads?

Bulletins are great for building brand and name recognition. They are located in heavy traffic areas for more exposure.

Posters (Medium)

Medium Posters in Madison

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Why Use Poster Ads?

Posters are perfect for events and promotions. They're often on local roads to reach specific potential customers.

Jr. Posters (Small)

Small Posters in Madison

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Why Use Jr. Poster Ads?

Jr. posters are cost effective for small businesses and for short-term ads. They're ideal for reaching into neighborhoods.

Digital Billboards

Digital Billboards in Madison

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Why Use Digital Billboards?

Digital Billboards are eye-catching. They have no printing cost, and can be launched more quickly.

Madison 53718 billboards

About Madison

Population:

18,989

Nearby landmarks: Wisconsin State Capitol, University of Wisconsin-Madison, Lake Monona, East Towne Mall.

Major roads: Interstate 39/90/94, US 12/18 Beltline, Cottage Grove Road, Sprecher Road, Milwaukee Street.

Ad Spaces in Madison

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