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Billboards serving ZIP 38138 in the Memphis, Tennessee area are listed here so you can weigh locations, see what each face costs and book online on your own. Billboards in 38138 typically run $600–$3,808 per location per month, depending on size, format (static or digital), and traffic.
Why advertise on billboards in Memphis, TN 38138
ZIP 38138 covers the suburb of Germantown on the east side of the Memphis area, one of the most affluent communities in the region. Poplar Avenue (US-72) and Germantown Parkway are the main commercial corridors, and I-240 and the Bill Morris Parkway (State Route 385) are close by for commuters heading into Memphis.
High-traffic billboard locations in 38138
Poplar Avenue (US-72), the main east-west commercial road
Germantown Parkway
State Route 385 (Bill Morris Parkway)
I-240, on the western edge
Who you'll reach: 38138 demographics
Population: about 25,167 residents
Households: 10,211, averaging 2.44 people per household
Median household income: $136,297 (average $174,031)
Median home value: $430,200
Median age: 44.6 years
Population mix: 83.8% White, 5.3% Asian, 5.2% Black, 2.3% Hispanic or Latino
Adults 25+ with a bachelor's degree or higher: 69.1%
Average commute to work: 20.6 minutes
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 38138). Race categories other than Hispanic or Latino are non-Hispanic.
Businesses that do well with Memphis billboards
Luxury auto dealers, financial advisors, private schools, medical and dental practices, upscale restaurants, home remodeling and real estate brands fit this high-income, highly educated audience.
How to buy a billboard in 38138
Browse available billboards on the map.
Compare prices, sizes, and traffic counts.
Check availability and book online.
How much does a billboard cost in Memphis, TN?
Most 38138 placements cost $600–$3,808 per month. Boards on Poplar Avenue near the I-240 and Germantown Parkway corridors are at the higher end of pricing, while faces on secondary roads cost less.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |

Nearby landmarks: Germantown Performing Arts Centre, Methodist Le Bonheur Germantown Hospital, Wolf River Greenway, Shelby Farms Park.
Major roads: Poplar Avenue (US-72), Germantown Parkway, State Route 385, I-240.

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