Billboards in Midland's 48640 ZIP Code

Reach Midland, Michigan drivers with outdoor advertising in ZIP 48640. Compare billboards along M-20 and US-10, see pricing and book online yourself. Billboards in 48640 typically run $600–$3,920 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Midland, MI 48640

Midland is the county seat of Midland County and part of the Great Lakes Bay Region with Bay City and Saginaw. It is the headquarters of Dow, which shapes the local economy and gives the city a highly educated workforce. US-10 and M-20 are the main highways, and Northwood University and MyMichigan Medical Center Midland are major local institutions.

High-traffic billboard locations in 48640

• US-10, the freeway to Bay City and Clare

• M-20 (Isabella Road / Jerome Street)

• Eastman Avenue, the main retail corridor

• Saginaw Road

Who you'll reach: 48640 demographics

• Population: about 32,492 residents

• Households: 13,722, averaging 2.33 people per household

• Median household income: $80,574 (average $107,911)

• Median home value: $200,700

• Median age: 40.2 years

• Population mix: 88.4% White, 3.9% Hispanic or Latino, 1.8% Asian, 1.1% Black

• Adults 25+ with a bachelor's degree or higher: 39.4%

• Average commute to work: 23.8 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 48640). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Midland billboards

Healthcare, engineering and technical recruiting, auto dealers, home improvement, restaurants, banks and higher education are a strong fit for this affluent, educated community.

How to buy a billboard in 48640

1. Browse available billboards on the map.

2. Compare prices, sizes, and traffic counts.

3. Check availability and book online.

How much does a billboard cost in Midland, MI?

Most 48640 placements cost $600–$3,920 per month. US-10 and Eastman Avenue faces are among the pricier placements, while M-20 boards inside city limits fall in the lower to middle range.