Browse every billboard in Missoula, Montana
Reach Missoula, Montana drivers in ZIP 59808 on Reserve Street, I-90 and US 93. Compare boards, check pricing and book online without an agency. Billboards in 59808 typically run $600–$3,744 per location per month, depending on size, format (static or digital), and traffic.
Why advertise on billboards in Missoula, MT 59808
ZIP 59808 covers the northwest side of Missoula, including Reserve Street, Mullan Road and the area around Missoula Montana Airport. Reserve Street is the city's main retail corridor and connects to I-90 and US 93, the route north to Flathead Lake and Glacier National Park. Missoula is home to the University of Montana and is a gateway for summer visitors to western Montana.
High-traffic billboard locations in 59808
Reserve Street, Missoula's main retail corridor
I-90
US 93 north toward Flathead Lake
Mullan Road
West Broadway
Who you'll reach: 59808 demographics
Population: about 23,574 residents
Households: 10,174, averaging 2.28 people per household
Median household income: $80,239 (average $109,087)
Median home value: $460,900
Median age: 34.5 years
Population mix: 86.3% White, 3.1% Hispanic or Latino, 2.4% Asian
Adults 25+ with a bachelor's degree or higher: 40.9%
Average commute to work: 17 minutes
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 59808). Race categories other than Hispanic or Latino are non-Hispanic.
Businesses that do well with Missoula billboards
Outdoor recreation retailers, restaurants, hotels, auto dealers, home builders and healthcare providers fit this growing, active market.
How to buy a billboard in 59808
Browse available billboards on the map.
Compare prices, sizes, and traffic counts.
Check availability and book online.
How much does a billboard cost in Missoula, MT?
Most 59808 placements cost $600–$3,744 per month. I-90 and Reserve Street boards land at the top of the range, while Mullan Road and West Broadway placements cost less.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |

Nearby landmarks: Missoula Montana Airport, University of Montana, Clark Fork River, Southgate Mall.
Major roads: Reserve Street, I-90, US 93, Mullan Road, West Broadway.

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