Browse every billboard in Northampton, Massachusetts
Advertise to Pioneer Valley residents and I-91 traffic with billboards in Northampton, Massachusetts (ZIP 01060). Compare locations and pricing and reserve boards online without an agency. Billboards in 01060 typically run $600–$3,697 per location per month, depending on size, format (static or digital), and traffic.
Why advertise on billboards in Northampton, MA 01060
Northampton is the Hampshire County seat, located on I-91 about 20 miles north of Springfield in the Pioneer Valley. It is home to Smith College and is part of the Five College area, along with Amherst a few miles east. A lively downtown of restaurants, shops and music venues draws visitors from across Western Massachusetts.
High-traffic billboard locations in 01060
I-91, the main north–south interstate through the Pioneer Valley
Route 9
Route 5 (Mount Tom Road)
Route 10
Who you'll reach: 01060 demographics
Population: about 16,492 residents
Households: 7,972, averaging 1.98 people per household
Median household income: $76,848 (average $106,324)
Median home value: $453,400
Median age: 39.6 years
Population mix: 77.7% White, 11.2% Hispanic or Latino, 3.1% Asian, 1.4% Black
Adults 25+ with a bachelor's degree or higher: 68.9%
Average commute to work: 21.7 minutes
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 01060). Race categories other than Hispanic or Latino are non-Hispanic.
Businesses that do well with Northampton billboards
A highly educated population suits healthcare, higher education, financial services, arts and entertainment, restaurants and locally owned retail.
How to buy a billboard in 01060
Browse available billboards on the map.
Compare prices, sizes, and traffic counts.
Check availability and book online.
How much does a billboard cost in Northampton, MA?
Most 01060 placements cost $600–$3,697 per month. Boards near I-91 at Route 5 are at the upper end of the range, with placements on Route 9 and Route 10 priced lower.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
Nearby landmarks: Smith College, Look Park, Academy of Music Theatre, Cooley Dickinson Hospital, downtown Northampton.
Major roads: I-91, Route 9, Route 5, Route 10.
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