Browse every billboard in Oshkosh, Wisconsin
Reach drivers in Oshkosh, Wisconsin 54904. Browse billboards, compare pricing and book your space online without an agency. Billboards in 54904 typically run $600–$3,767 per location per month, depending on size, format (static or digital), and traffic.
Why advertise on billboards in Oshkosh, WI 54904
Oshkosh is the Winnebago County seat on the western shore of Lake Winnebago, about 50 miles southwest of Green Bay. ZIP 54904 covers the west and north sides of the city along Interstate 41, the main route between Milwaukee and Green Bay. The city is home to UW Oshkosh and draws large summer crowds for EAA AirVenture.
High-traffic billboard locations in 54904
Interstate 41
Highway 76 (Jackson Street)
9th Avenue
Highway 21
Who you'll reach: 54904 demographics
Population: about 22,273 residents
Households: 9,719, averaging 2.27 people per household
Median household income: $93,341 (average $109,308)
Median home value: $281,000
Median age: 46.7 years
Population mix: 92.5% White, 4.2% Asian, 1.3% Hispanic or Latino
Adults 25+ with a bachelor's degree or higher: 41.8%
Average commute to work: 18.9 minutes
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 54904). Race categories other than Hispanic or Latino are non-Hispanic.
Businesses that do well with Oshkosh billboards
Hotels, restaurants, auto services, healthcare, manufacturers hiring staff and retail all fit the steady interstate and local traffic.
How to buy a billboard in 54904
Browse available billboards on the map.
Compare prices, sizes, and traffic counts.
Check availability and book online.
How much does a billboard cost in Oshkosh, WI?
Most 54904 placements cost $600–$3,767 per month. Interstate 41 faces tend to price toward the upper middle of the range, with local road units lower.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |

Nearby landmarks: EAA Aviation Museum, University of Wisconsin Oshkosh, Lake Winnebago, Menominee Park.
Major roads: Interstate 41, Highway 21, Highway 76, 9th Avenue, Koeller Street.

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