Browse every billboard in Pasadena, California
Reach east Pasadena, California (ZIP 91107) drivers and shoppers with billboards you can compare, price and book online, no agency necessary. Billboards in 91107 typically run $600–$3,925 per location per month, depending on size, format (static or digital), and traffic.
Why advertise on billboards in Pasadena, CA 91107
ZIP 91107 covers east Pasadena, including the Hastings Ranch area at the foot of the San Gabriel Mountains, about 12 miles northeast of downtown Los Angeles. Colorado Boulevard, Foothill Boulevard and Rosemead Boulevard are busy commercial corridors, and I-210 carries heavy commuter traffic across the San Gabriel Valley. The Metro A Line stops at Sierra Madre Villa, and Santa Anita Park is just to the east in Arcadia.
High-traffic billboard locations in 91107
I-210 (Foothill Freeway)
Colorado Boulevard
Foothill Boulevard
Rosemead Boulevard
Huntington Drive
Who you'll reach: 91107 demographics
Population: about 32,316 residents
Households: 13,030, averaging 2.45 people per household
Median household income: $126,449 (average $172,055)
Median home value: $1,155,300
Median age: 44.2 years
Population mix: 37.9% White, 26.2% Hispanic or Latino, 24.8% Asian, 5.1% Black
Adults 25+ with a bachelor's degree or higher: 61%
Average commute to work: 27.9 minutes
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 91107). Race categories other than Hispanic or Latino are non-Hispanic.
Businesses that do well with Pasadena billboards
Healthcare systems, upscale restaurants, private schools, financial advisors, auto dealers and home remodelers fit this affluent, highly educated area.
How to buy a billboard in 91107
Browse available billboards on the map.
Compare prices, sizes, and traffic counts.
Check availability and book online.
How much does a billboard cost in Pasadena, CA?
Most 91107 placements cost $600–$3,925 per month. Boards along I-210 and Colorado Boulevard are priced at the top end, with Rosemead and Huntington placements somewhat lower.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |

Nearby landmarks: Hastings Ranch, Eaton Canyon Natural Area, Sierra Madre Villa Station, Santa Anita Park.
Major roads: I-210, Colorado Boulevard, Foothill Boulevard, Rosemead Boulevard, Huntington Drive.

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