Billboards in Portland's 97204 ZIP Code

Downtown Portland, Oregon (ZIP 97204) billboards are ready to compare. View pricing and book online without an agency. Billboards in 97204 typically run $600–$3,518 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Portland, OR 97204

ZIP 97204 covers the core of downtown Portland, between the Willamette River waterfront and the central business district. Downtown streets such as Oak, Washington, Morrison and Stark carry steady commuter, transit and pedestrian traffic, and the Morrison and Burnside bridges connect the area with the east side. Pioneer Courthouse Square and Tom McCall Waterfront Park host many of the city's largest events.

High-traffic billboard locations in 97204

• Naito Parkway

• Morrison Street

• Washington Street

• Stark Street

• Burnside Street

Who you'll reach: 97204 demographics

• Population: about 885 residents

• Households: 392, averaging 1.22 people per household

• Median age: 42.2 years

• Population mix: 56.6% White, 13.9% Black, 13.1% Hispanic or Latino, 2.9% Asian

• Adults 25+ with a bachelor's degree or higher: 15.2%

• Average commute to work: 26.1 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 97204). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Portland billboards

Restaurants, hotels and attractions, professional services, retail, apartments and event promoters reach downtown workers and visitors.

How to buy a billboard in 97204

1. Browse available billboards on the map.

2. Compare prices, sizes, and traffic counts.

3. Check availability and book online.

How much does a billboard cost in Portland, OR?

Most 97204 placements cost $600–$3,518 per month. Boards near the bridgeheads and main downtown streets sit at the top of the range, with smaller side-street faces priced lower.