Billboards in Portsmouth's 23704 ZIP Code

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Put your message in front of Portsmouth, Virginia residents and shipyard commuters with billboards in ZIP 23704. See available locations and pricing, and book online directly. Billboards in 23704 typically run $600–$3,744 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Portsmouth, VA 23704

ZIP 23704 covers downtown Portsmouth and nearby neighborhoods, including Olde Towne, across the Elizabeth River from Norfolk. Norfolk Naval Shipyard and Naval Medical Center Portsmouth are major employers nearby, and Portsmouth Boulevard, High Street and George Washington Highway carry much of the local traffic.

High-traffic billboard locations in 23704

  • Portsmouth Boulevard

  • High Street

  • George Washington Highway

  • I-264

Who you'll reach: 23704 demographics

  • Population: about 19,207 residents

  • Households: 8,658, averaging 2.14 people per household

  • Median household income: $49,583 (average $70,527)

  • Median home value: $230,300

  • Median age: 35.9 years

  • Population mix: 64.8% Black, 23.6% White, 4.5% Hispanic or Latino, 1.8% Asian

  • Adults 25+ with a bachelor's degree or higher: 24.9%

  • Average commute to work: 23.8 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 23704). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Portsmouth billboards

Healthcare, legal services, auto sales and repair, military-friendly financial services, restaurants and apartments fit this renter-heavy, working community.

How to buy a billboard in 23704

  1. Browse available billboards on the map.

  2. Compare prices, sizes, and traffic counts.

  3. Check availability and book online.

How much does a billboard cost in Portsmouth, VA?

Most 23704 placements cost $600–$3,744 per month. Faces on Portsmouth Boulevard and near I-264 cost the most, with smaller neighborhood boards at the low end of the range.

23704 Local Advertising Costs

Estimated price per location per month

Bulletin (Larger Billboard)$3,50048'W X 14'H
Digital Bulletin (Digital Billboard)$2,50048'W X 14'H
Poster (Medium Billboard)$1,50022'8"W X 10'5"H
Junior Poster (Small Billboard)$80011'W X 5'H

On average, local advertising in 23704 ZIP Code costs $600-$3,744

Bulletins (Large)
Why Use Bulletin Ads?
Bulletins are great for building brand and name recognition. They are located in heavy traffic areas for more exposure.
Posters (Medium)
Why Use Poster Ads?
Posters are perfect for events and promotions. They're often on local roads to reach specific potential customers.
Jr. Posters (Small)
Why Use Jr. Poster Ads?
Jr. posters are cost effective for small businesses and for short-term ads. They're ideal for reaching into neighborhoods.
Digital Billboards
Why Use Digital Billboards?
Digital Billboards are eye-catching. They have no printing cost, and can be launched more quickly.
Portsmouth 23704 billboards

About Portsmouth

Population:

19,207

Nearby landmarks: Olde Towne Portsmouth, Norfolk Naval Shipyard, Naval Medical Center Portsmouth, Children's Museum of Virginia.

Major roads: I-264, Portsmouth Boulevard, High Street, George Washington Highway.

Ad Spaces in Portsmouth
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