Billboards in Saginaw's 48601 ZIP Code

Billboards in Saginaw, Michigan (ZIP 48601) put your brand on the I-75 corridor and in front of Great Lakes Bay Region drivers. Browse boards, see pricing and book online with no agency. Billboards in 48601 typically run $600–$4,001 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Saginaw, MI 48601

Saginaw is the Saginaw County seat, located on the Saginaw River about 95 miles northwest of Detroit. I-75 runs along the east side of the city and meets M-46 and M-81 here, while I-675 loops through downtown. Together with Bay City and Midland, Saginaw forms the Great Lakes Bay Region, a center for healthcare and manufacturing.

High-traffic billboard locations in 48601

• I-75, the main north–south interstate through Michigan

• I-675

• M-46 (Holland Avenue)

• M-81

• M-13

Who you'll reach: 48601 demographics

• Population: about 31,601 residents

• Households: 13,323, averaging 2.35 people per household

• Median household income: $38,900 (average $50,100)

• Median home value: $62,800

• Median age: 38.2 years

• Population mix: 57.2% Black, 27.9% White, 11.8% Hispanic or Latino

• Adults 25+ with a bachelor's degree or higher: 9.9%

• Average commute to work: 21 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 48601). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Saginaw billboards

Healthcare systems, auto dealers, personal injury attorneys, employers hiring for manufacturing jobs, and restaurants and retailers are good fits for Saginaw boards.

How to buy a billboard in 48601

1. Browse available billboards on the map.

2. Compare prices, sizes, and traffic counts.

3. Check availability and book online.

How much does a billboard cost in Saginaw, MI?

Most 48601 placements cost $600–$4,001 per month. I-75 placements sit at the top of the range, with boards on M-46, M-81 and city streets costing less.