Billboards in Salem's 97302 ZIP Code

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See all Portland, OR billboard advertising

Reach south Salem, Oregon 97302. Compare billboards along I-5 and Commercial Street, see pricing and book online with no agency. Billboards in 97302 typically run $600–$3,998 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Salem, OR 97302

ZIP 97302 covers south Salem, the Oregon state capital, about 45 miles south of Portland. I-5 runs along the east side, and Commercial Street is the main north-south retail corridor. Salem Municipal Airport and Willamette University are nearby.

High-traffic billboard locations in 97302

  • I-5

  • Commercial Street SE

  • Mission Street (OR 22)

  • McGilchrist Street

  • Kuebler Boulevard

Who you'll reach: 97302 demographics

  • Population: about 40,799 residents

  • Households: 17,196, averaging 2.34 people per household

  • Median household income: $85,833 (average $114,512)

  • Median home value: $446,400

  • Median age: 41.2 years

  • Population mix: 75.6% White, 13.1% Hispanic or Latino, 1.8% Black, 1.6% Asian

  • Adults 25+ with a bachelor's degree or higher: 42.7%

  • Average commute to work: 21.1 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 97302). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Salem billboards

Auto dealers, healthcare, restaurants, home services and agencies recruiting state workers reach Salem commuters here.

How to buy a billboard in 97302

  1. Browse available billboards on the map.

  2. Compare prices, sizes, and traffic counts.

  3. Check availability and book online.

How much does a billboard cost in Salem, OR?

Most 97302 placements cost $600–$3,998 per month. I-5 placements land toward the upper part of the range, while Commercial Street boards are mid-range.

97302 Local Advertising Costs

Estimated price per location per month

Bulletin (Larger Billboard)$3,50048'W X 14'H
Digital Bulletin (Digital Billboard)$2,50048'W X 14'H
Poster (Medium Billboard)$1,50022'8"W X 10'5"H
Junior Poster (Small Billboard)$80011'W X 5'H

On average, local advertising in 97302 ZIP Code costs $600-$3,998

Bulletins (Large)
Why Use Bulletin Ads?
Bulletins are great for building brand and name recognition. They are located in heavy traffic areas for more exposure.
Posters (Medium)
Why Use Poster Ads?
Posters are perfect for events and promotions. They're often on local roads to reach specific potential customers.
Jr. Posters (Small)
Why Use Jr. Poster Ads?
Jr. posters are cost effective for small businesses and for short-term ads. They're ideal for reaching into neighborhoods.
Digital Billboards
Why Use Digital Billboards?
Digital Billboards are eye-catching. They have no printing cost, and can be launched more quickly.
Salem 97302 billboards

About Salem

Population:

40,799

Nearby landmarks: Oregon State Capitol, Willamette University, Bush's Pasture Park, Salem Municipal Airport.

Major roads: I-5, OR 22, Commercial Street, Kuebler Boulevard, 25th Street.

Ad Spaces in Salem
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