Browse every billboard in Salt Lake City, Utah
Billboards in downtown Salt Lake City, Utah (ZIP 84101) reach residents, workers and event crowds in the capital's core. Browse boards, view pricing and book online without an agency. Billboards in 84101 typically run $600–$3,567 per location per month, depending on size, format (static or digital), and traffic.
Why advertise on billboards in Salt Lake City, UT 84101
ZIP 84101 covers downtown Salt Lake City, the state capital and Salt Lake County seat, including the Delta Center, the Salt Palace Convention Center and the Gateway area. I-15 runs along the west side, and 600 South and 400 South are main entry routes into downtown from the freeway.
High-traffic billboard locations in 84101
I-15 along the west edge of downtown
600 South and 500 South freeway connectors
900 South
North Temple
400 West
Who you'll reach: 84101 demographics
Population: about 9,381 residents
Households: 5,727, averaging 1.58 people per household
Median household income: $72,735 (average $100,190)
Median home value: $499,300
Median age: 31.8 years
Population mix: 64% White, 19.1% Hispanic or Latino, 5.5% Asian, 4.3% Black
Adults 25+ with a bachelor's degree or higher: 52.2%
Average commute to work: 21.9 minutes
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 84101). Race categories other than Hispanic or Latino are non-Hispanic.
Businesses that do well with Salt Lake City billboards
Restaurants and bars, hotels, apartments, entertainment, tech, legal and professional services suit this young, educated, mostly renter audience.
How to buy a billboard in 84101
Browse available billboards on the map.
Compare prices, sizes, and traffic counts.
Check availability and book online.
How much does a billboard cost in Salt Lake City, UT?
Most 84101 placements cost $600–$3,567 per month. Boards near the I-15 downtown connectors cost the most, with smaller faces on 900 South and side streets priced lower.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |

Nearby landmarks: Delta Center, Salt Palace Convention Center, Temple Square, The Gateway, Pioneer Park.
Major roads: I-15, 600 South, 500 South, 900 South, North Temple.

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