Browse every billboard in Santa Monica, California
Billboards in Santa Monica, California (ZIP 90402) reach one of the Westside's wealthiest coastal communities. Compare available boards and rates and book online without an agency. Billboards in 90402 typically run $600–$3,654 per location per month, depending on size, format (static or digital), and traffic.
Why advertise on billboards in Santa Monica, CA 90402
ZIP 90402 covers Santa Monica north of Montana Avenue up to Santa Monica Canyon, bordering Pacific Palisades and Brentwood. Pacific Coast Highway, San Vicente Boulevard and Chautauqua Boulevard carry beach, canyon and commuter traffic along the coast.
High-traffic billboard locations in 90402
Pacific Coast Highway
San Vicente Boulevard
Chautauqua Boulevard
Entrada Drive
Ocean Avenue
Who you'll reach: 90402 demographics
Population: about 11,337 residents
Households: 5,016, averaging 2.26 people per household
Median household income: $159,100 (average $317,381)
Median home value: $2,000,001
Median age: 52.7 years
Population mix: 76.1% White, 9.6% Asian, 7.7% Hispanic or Latino
Adults 25+ with a bachelor's degree or higher: 77.9%
Average commute to work: 25.9 minutes
Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 90402). Race categories other than Hispanic or Latino are non-Hispanic.
Businesses that do well with Santa Monica billboards
Luxury real estate, wealth management, high-end auto, healthcare specialists, wellness and upscale dining suit this very affluent, highly educated audience.
How to buy a billboard in 90402
Browse available billboards on the map.
Compare prices, sizes, and traffic counts.
Check availability and book online.
How much does a billboard cost in Santa Monica, CA?
Most 90402 placements cost $600–$3,654 per month. Coastal placements along PCH and Chautauqua Boulevard are among the priciest in the range, reflecting the area's high-income audience.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |

Nearby landmarks: Palisades Park, Santa Monica Pier, Will Rogers State Beach, Montana Avenue.
Major roads: Pacific Coast Highway, San Vicente Boulevard, Chautauqua Boulevard, Ocean Avenue.

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