Billboards in Schenectady's 12304 ZIP Code

Advertise in Schenectady, New York (ZIP 12304) and reach Capital Region commuters. Compare billboards, check the pricing and book online, without an agency. Billboards in 12304 typically run $600–$3,785 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Schenectady, NY 12304

Schenectady is the seat of Schenectady County, about 15 miles northwest of Albany in New York's Capital Region. ZIP 12304 covers neighborhoods on the city's south and east side and part of neighboring Rotterdam and Niskayuna, along State Street (NY 5) and the Crosstown Connection (NY 7). The city has long been tied to General Electric, which still operates major facilities here.

High-traffic billboard locations in 12304

• State Street (NY 5)

• NY 7 (Crosstown Connection)

• Lombard Street

• Mather Avenue

Who you'll reach: 12304 demographics

• Population: about 22,403 residents

• Households: 9,306, averaging 2.36 people per household

• Median household income: $69,235 (average $90,242)

• Median home value: $179,200

• Median age: 41.0 years

• Population mix: 46.9% White, 18.5% Black, 11.2% Asian, 7.5% Hispanic or Latino

• Adults 25+ with a bachelor's degree or higher: 25.6%

• Average commute to work: 22.8 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 12304). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Schenectady billboards

Healthcare providers, auto dealers, restaurants, home services, colleges and job training programs, and employers recruiting skilled workers fit this market.

How to buy a billboard in 12304

1. Browse available billboards on the map.

2. Compare prices, sizes, and traffic counts.

3. Check availability and book online.

How much does a billboard cost in Schenectady, NY?

Most 12304 placements cost $600–$3,785 per month. State Street and NY 7 boards are priced at the top of the local range, with side-street faces lower.