Billboards in Tallahassee's 32304 ZIP Code

Target the college crowd in Tallahassee, Florida (ZIP 32304) with billboards you can compare, price and book online without hiring an agency. Billboards in 32304 typically run $600–$4,122 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Tallahassee, FL 32304

ZIP 32304 covers the west side of Tallahassee, Florida's capital and the seat of Leon County, including much of the Florida State University area and Tallahassee Community College. The population is very young and largely renters, with tens of thousands of students living in apartments along Tennessee Street, Pensacola Street and Ocala Road. FSU football games at Doak Campbell Stadium bring huge crowds on fall weekends.

High-traffic billboard locations in 32304

• Tennessee Street (US 90)

• Pensacola Street

• Gaines Street

• Ocala Road and Lake Bradford Road

• Capital Circle and Blountstown Highway (SR 20)

Who you'll reach: 32304 demographics

• Population: about 51,673 residents

• Households: 19,241, averaging 2.17 people per household

• Median household income: $32,348 (average $43,236)

• Median home value: $150,900

• Median age: 22.0 years

• Population mix: 44.9% White, 36.1% Black, 10.3% Hispanic or Latino, 4% Asian

• Adults 25+ with a bachelor's degree or higher: 36.1%

• Average commute to work: 20.4 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 32304). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Tallahassee billboards

Student housing, restaurants and food delivery, bars and entertainment, phone and banking services, healthcare clinics and employers hiring part-time workers are a natural fit for this college audience.

How to buy a billboard in 32304

1. Browse available billboards on the map.

2. Compare prices, sizes, and traffic counts.

3. Check availability and book online.

How much does a billboard cost in Tallahassee, FL?

Most 32304 placements cost $600–$4,122 per month. Tennessee Street boards near campus sit at the high end, while faces farther west on Blountstown Highway cost less.