Billboards in Waco's 76701 ZIP Code

Downtown Waco, Texas, ZIP 76701, has billboards you can compare, price and book online, with no agency required. Billboards in 76701 typically run $600–$3,522 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Waco, TX 76701

Waco is the county seat of McLennan County, on I-35 roughly halfway between Dallas and Austin. ZIP 76701 covers downtown along the Brazos River, home to Magnolia Market at the Silos and close to Baylor University, which together draw large numbers of visitors and students.

High-traffic billboard locations in 76701

• Franklin Avenue

• I-35

• Washington Avenue

• University Parks Drive

• Austin Avenue

Who you'll reach: 76701 demographics

• Population: about 1,871 residents

• Households: 954, averaging 1.86 people per household

• Median household income: $30,313 (average $66,793)

• Median age: 28.5 years

• Population mix: 47.8% White, 26.5% Black, 19.6% Hispanic or Latino, 2.1% Asian

• Adults 25+ with a bachelor's degree or higher: 35.5%

• Average commute to work: 14.1 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 76701). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Waco billboards

Restaurants, hotels and tourism, retail, apartments, healthcare and Baylor-related events fit this downtown, visitor-heavy audience.

How to buy a billboard in 76701

1. Browse available billboards on the map.

2. Compare prices, sizes, and traffic counts.

3. Check availability and book online.

How much does a billboard cost in Waco, TX?

Most 76701 placements cost $600–$3,522 per month. I-35 faces command the top of the range, while placements on Franklin Avenue and other downtown streets are lower priced.