Billboards in Worcester's 01603 ZIP Code

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Find billboards in Worcester, Massachusetts 01603. Compare boards, review pricing and book your placement online on your own. Billboards in 01603 typically run $600–$3,754 per location per month, depending on size, format (static or digital), and traffic.

Why advertise on billboards in Worcester, MA 01603

ZIP 01603 covers the southwest side of Worcester, including the Webster Square area. Worcester is the seat of Worcester County and the second-largest city in New England, about 40 miles west of Boston. I-290 runs through the city, and Park Avenue, Main Street and Route 9 carry heavy local traffic.

High-traffic billboard locations in 01603

  • I-290

  • Park Avenue

  • Route 9

  • Main Street

  • Route 12

Who you'll reach: 01603 demographics

  • Population: about 20,868 residents

  • Households: 8,010, averaging 2.53 people per household

  • Median household income: $66,049 (average $85,679)

  • Median home value: $331,300

  • Median age: 35.1 years

  • Population mix: 46.4% White, 25.3% Hispanic or Latino, 12.5% Asian, 9.9% Black

  • Adults 25+ with a bachelor's degree or higher: 24.1%

  • Average commute to work: 25.2 minutes

Source: U.S. Census Bureau, American Community Survey 2020–2024 5-Year Estimates (ZCTA5 01603). Race categories other than Hispanic or Latino are non-Hispanic.

Businesses that do well with Worcester billboards

Healthcare, higher education, auto dealers, restaurants and home services reach a large city and commuter audience.

How to buy a billboard in 01603

  1. Browse available billboards on the map.

  2. Compare prices, sizes, and traffic counts.

  3. Check availability and book online.

How much does a billboard cost in Worcester, MA?

Most 01603 placements cost $600–$3,754 per month. Worcester boards typically fall in the middle of the price range.

01603 Local Advertising Costs

Estimated price per location per month

Bulletin (Larger Billboard)$3,50048'W X 14'H
Digital Bulletin (Digital Billboard)$2,50048'W X 14'H
Poster (Medium Billboard)$1,50022'8"W X 10'5"H
Junior Poster (Small Billboard)$80011'W X 5'H

On average, local advertising in 01603 ZIP Code costs $600-$3,754

Bulletins (Large)
Why Use Bulletin Ads?
Bulletins are great for building brand and name recognition. They are located in heavy traffic areas for more exposure.
Posters (Medium)
Why Use Poster Ads?
Posters are perfect for events and promotions. They're often on local roads to reach specific potential customers.
Jr. Posters (Small)
Why Use Jr. Poster Ads?
Jr. posters are cost effective for small businesses and for short-term ads. They're ideal for reaching into neighborhoods.
Digital Billboards
Why Use Digital Billboards?
Digital Billboards are eye-catching. They have no printing cost, and can be launched more quickly.
Worcester 01603 billboards

About Worcester

Population:

20,868

Nearby landmarks: Polar Park, DCU Center, Worcester Polytechnic Institute, Elm Park.

Major roads: I-290, I-190, Route 9, Route 12, Park Avenue.

Ad Spaces in Worcester
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