How to Buy Direct Mail Ads

Direct Mail ads allow you to promote your business right in front of those most likely to utilize your products or services. We can target specific audiences so that your ad is being seen by those most important to you!

BillboardsIn has everything you need to reach your audience with Direct Mail advertising.

 

Direct Mail Strategies

Direct Mail Ads are great for generating leads by targeting specific demographics and geographic regions with personalized messaging. Direct mail is also a good way to acquire customers by promoting discounts or special offers. You can also use direct mail to promote events, grand openings, product launches, or for sending invitations. Direct mail ads are an effective way to bring brand awareness or retarget customers who have already shown interest in your product or service.

Targeting Your Audience (Anywhere) is Easy

 

  • 1. Plan It

  • Who do you want to see your ads? Add packages of “postcards” to your cart to change the size of your campaign. We suggest purchasing at least 2,000 postcards, per city.

  • 2. Do it

  • Purchase your campaign, and we’ll reach out to finalize audience targeting and artwork. Remember, we’re always available to help if you get stuck or have questions.

  • 3. Review It

  • We’ll send you the delivery status of your ads once they have all been sent out—we can also provide the list of addresses the mail will be sent to so you can see who your ad reached.

 
 

Key Facts about Direct Mail Ads from BillboardsIn

 

  • Postcards are 8.5″w x 6″h, double sided, full color.
  • Direct mail provides businesses with the ability to track response rates, ROI and other key metrics.
  • Costs shown under “More Options” on the BillboardsIn map are all inclusive (address list, printing, shipping, postage, etc.).
  • After your postcards begin circulating, we will provide you with mail tracking and delivery status information. We can also provide the list of addresses the mail will be sent to upon request.

How do Direct Mail Ads work?

 

  1. Add “Direct Mail Ads” to your cart and reserve your campaign.
  2. After reserving, we will reach out to receive location information, target audiences/demographics, and artwork.
  3. Once all of these details are finalized, we will run your campaign during the time frame you selected.

 


Ready to design? Download templates and view specs below:

 

Frequently Asked Questions About Direct Mail Ads:

 
 

Q: What Audiences can I target?

A:

You can target up to three of the following demographics:

Age – 18-24, 25-34, 35-49, 50+

Household Income – $35k+, $50k+, $75k+, $100k+, $150k+

Gender – (Male, Female)

Marital status – Married, Single

Residential status – Homeowner, Renter

Length of residence – Less than 1 year, 1-5 years, 5-10 years, 10+ years

Home value – $0-40k, $40-80k, $80k-150k, $150k-200k, $200k-$300k, $300k-400k, $500k-750k, $75k-$1m, $1m+

Year the home was built – 1-10 years old, 11-20 years old, 21-30 years old, 41-50 years old, 50+ years old

Cat or dog owner – Cat owner, Dog owner

Modeled Credit Score – 300-580 very poor, 580-640 poor, 640-720 fair, 720-780 good, 780-850 excellent

Ethnicity – Asian, Black, Hispanic, White, Indian

Religion – Christianity, Islam, Unaffiliated, Hinduism, Buddhism

Presence of Children – Children, No children

Age of Children – 3-7 years old, 8-11 years old, 12-15 years old, 16-17 years old

Additionally, these audiences will be targeted within the location(s) of your choice. Locations are based on zip codes or cities.

 

Q: Can I buy ads in different increments other than those found on the website?

A:

Absolutely! Use the calculator below to see how many impressions your ads will get based on your budget!

 

Q: How will I know my ad is running?

A:

After your postcards are mailed, we will provide you with mail tracking and delivery status. We can also provide you with addresses of ad recipients.

 

Q: Why choose Direct Mail Postcards?

A:

Direct Mail Postcards are a great option for your business to get their message across to a targeted audience. By selecting the demographics that are most likely to engage with your business, you can increase meaningful visibility, and avoid sending out ads to those unlikely to engage. Direct mail postcards provide a physical form of advertising that can be touched and kept, creating a deeper level of engagement and recall for the audience.