How to Buy Hulu Ads

This ad format delivers video ads to Hulu viewers. Hulu Ads allow you to promote your message among some of the most popular shows in the U.S. today. We can display your ad to a specific audience in a desired area to reach the consumers most relevant to you.

BillboardsIn has everything you need to reach your audience with Hulu Ads.

 

Hulu Ad Strategies

Hulu Ads allow you to show ads to a targeted audience of your choice; you can target your desired audience based on demographics such as location, age, income, education, and career (see more detail below). Your ads are full motion video with sound, and can run for :15-:30 seconds at a time. Hulu ads are available at any budget and are not confined to specific time frames; however, we suggest that you plan a minimum of 50,000 views per month, per city. Once your campaign is finished, we will provide you with a post-campaign report with metrics on your ad’s performance.

Targeting Your Audience (Anywhere) is Easy

 

  • 1. Plan It

  • Who do you want to see your ads? Add packages of “views” to your cart to change the size of your campaign. We suggest planning at least 50,000 views per month, per city.

  • 2. Do it

  • Purchase your campaign, and we’ll reach out to finalize audience targeting and artwork. Remember, we’re always available to help if you get stuck or have questions.

  • 3. Review It

  • We’ll send you a monthly detailed report on ad delivery and audience engagement, so you can see how your ad reached your target audience.

 
 

Key Facts About Hulu Ads from BillboardsIn

 

  • Ads are only displayed on Hulu and will only be shown to users who meet your targeting criteria (audience, location).
  • Ads must be displayed as a video with full audio and motion capabilities
  • Ads can be up to 30 seconds in length.
  • Ads are bought as packages of views (impressions), as shown under “More Options” when viewing ad space on a BillboardsIn map.
  • ‘Views’ represent one time your ad was displayed to your target audience on Hulu.
  • Hulu ads are available anywhere in the USA.
  • While there is no minimum or maximum campaign length, we strongly suggest buying at least 50,000 views per month.
  • A campaign report detailing ad delivery, reach, frequency and more. Multi-month campaigns may opt to receive monthly reports.

How do Hulu Ads Work?

 

  1. Add “Hulu Ads” to your cart and reserve your campaign.
  2. After reserving, we will reach out to receive location information, target audiences/demographics, and artwork.
  3. Once all of these details are finalized, we will run your campaign during the time frame you selected.

 


Ready to design? Download templates and view specs below:

 

Frequently Asked Questions About Hulu Ads:

 
 

Q: What Audiences can I target?

A:

You can target your ad by:

Age – 18-24, 25-34, 35-49, 50+

Household Income – $50k+, $75k+, $100k+, $150k+

Financial – Credit Card Users, Donates to Charity

Milestones- Parents with Teens, Parents with Pre-Schoolers, Parents With Kids 0-12, Parents with Grade Schoolers, New Parents, Millennials, Brides and Grooms To Be

Career – C-Level Execs – Large Company (1000+), Entrepreneurs/Startups/SMB owners, Hospitality, Managers, Restaurant workers or owners, Self-employed, Small business decision makers, Teachers, Upper management, Young professionals

Behaviors – In Market for – Any Car, Appliances, Athletic & Outdoor Gear, Crossovers and SUVs, Eyewear, Furniture, Home Improvement

Behaviors – Purchased – Athletic & Outdoor Gear, Bargain Hunters, Books, Coffee, Cosmetics, Fashion Shoppers, Gift Giving

Ownership – Any Car, Mid-Size Sedan, Motorcycle, SUV’s, Truck Owners, Home Owners, Home Renters, Cat Owners, Dog Owners

Behaviors – See full list of behaviors that can be targeted through Hulu Ads here.

Hulu Show Genres- – Action and Adventure, Animation and Cartoons, Anime, Arts and Culture, Classics, Comedies, Documentaries, Drama, Food, Health and Wellness, Horror and Suspense, International, Lifestyle, Music, News and Information, Reality and Game Shows, Science Fiction, Sports, Video Games

 

Q: Can I buy ads in different increments other than those found on the website?

A:

Absolutely! Use the calculator below to see how many impressions your ads will get based on your budget!


 

Q: How will I know my ad is running?

A:

After your ads begin running, you will receive a monthly proof of performance report showing a summary of delivered impressions, reach (# of unique devices that watched your ad to completion), frequency (average number of times Hulu viewers saw your ad to completion), and more.

 

Q: When and where will my ad be shown?

A:

Your ad will be shown at random times, evenly spread across the campaign time frame you desire. We can run a Hulu campaign for durations as short as a week or as long as a year.

 

Q: Why choose Hulu Ads?

A:

Hulu advertising allows you to advertise on a platform with over 58 million ad viewers. You can customize your campaign to reach a targeted audience of your choice, allowing you to reach those most susceptible to your message.