Lincoln, the "Star City," is the capital of Nebraska and its second-largest city, with nearly 300,000 residents. State government, a growing tech and insurance sector, and the University of Nebraska, whose football Saturdays turn Memorial Stadium into one of the largest gatherings in the state, make billboard advertising in Lincoln an affordable way to reach a loyal local audience. Downtown, the Haymarket, the Near South, College View, Havelock, Fallbrook, and the fast-growing south and east sides each offer a distinct audience for targeted campaigns.
Lincoln's highways and main arterials carry most of its traffic. Billboards on I-80, I-180, US-77, US-6, Nebraska Highway 2, and busy streets like O Street, 27th Street, and 84th Street reach commuters and travelers across the city, and boards near Lincoln Airport reach air travelers. Pinnacle Bank Arena, Memorial Stadium, and the Nebraska State Capitol draw big crowds, while the University of Nebraska-Lincoln, Nebraska Wesleyan, and Union College help you reach students with targeted outdoor advertising.
Billboard advertising in Lincoln is an effective way to promote your business and build brand awareness. Pricing is driven mostly by location and visibility, so billboards near high-traffic roads like I-80, O Street, and 27th Street cost more than boards on quieter streets. Also consider your target audience, the type of billboard (static bulletin or digital billboard), size, and design.
Ad creative for a billboard typically costs hundreds to thousands of dollars to produce on its own. At BillboardsIn, design, printing, shipping, and installation are included in your total price, which depends on the size of the billboard. Once you find your ad space, our ad design pros and templates make artwork easy.
BillboardsIn offers static and digital billboards in Lincoln in a variety of sizes. An average billboard in Lincoln generates about 230,000 impressions every week at an average cost per thousand impressions (CPM) of just $2.39, and prices range from about $600 to more than $12,000 per month. To get started, browse our available inventory using the interactive tool on our website, upload your design, and you're ready to go. Most new placements are up and running within about 2 weeks of purchase.
Location. Consider traffic volume, visibility, and who drives by. I-80 reaches interstate travelers, O Street and 27th Street reach local commuters and shoppers, and the Haymarket and Downtown reach diners and event crowds.
Consider your target audience and timing. Husker football weekends bring huge crowds to Lincoln every fall, and the legislative session fills Downtown with state workers, so time your campaign to the people you want to reach.
Keep your messaging clear and concise. Use about seven words or fewer, a bold visual that reads from a distance, and one clear call to action.
Here are a few special offers on billboard ads and other outdoor advertising in Lincoln, Nebraska.
To see pricing and shop all the billboards in Lincoln, use the tool at the top of this page.
Book a digital billboard truck for one day; you can choose your own route, or we can create a custom route for you that targets your ideal audience.
Build a custom Digital Billboard Truck ad campaign in Lincoln starting at $2,499.00.
Target consumers with a digital billboard campaign. Choose a location, and your ad will be displayed on digital billboards within a three-mile radius.
Build a custom Digital Billboards ad campaign in Lincoln starting at $6,499.00.
Advertise on Hulu with a 15 or 30 second ad that has audio and motion video capabilities, estimated to receive about 40,000 impressions each month.
Build a custom Hulu Ads ad campaign in Lincoln starting at $1,400.00.
Reach your target audience by sending direct mail postcards to their mailbox. Direct mail ads allow you to target specific demographics across the US!
Build a custom Direct Mail Ads ad campaign in Lincoln starting at $2,674.00.
| Bulletin (Larger Billboard) | $3,500 | 48'W X 14'H |
| Digital Bulletin (Digital Billboard) | $2,500 | 48'W X 14'H |
| Poster (Medium Billboard) | $1,500 | 22'8"W X 10'5"H |
| Junior Poster (Small Billboard) | $800 | 11'W X 5'H |
How much does a billboard in Lincoln cost?
The cost of a billboard in Lincoln depends on the type of billboard, size, location, and visibility. Prices range from about $600 to more than $12,000 per month, and the average billboard in Lincoln costs about $2,200 per month. At BillboardsIn, design, printing, and installation are included in your price.
What billboard locations are available in Lincoln?
We have static and digital billboards throughout Lincoln, including locations along I-80, O Street, 27th Street, and other busy corridors. Browse our inventory using the interactive tool on our website to see current availability and pricing.
What are the best billboard locations in Lincoln?
It depends on your audience and goals. For maximum reach, boards on I-80 and O Street are hard to beat. The Haymarket and Pinnacle Bank Arena area reaches event crowds, and boards near the University of Nebraska-Lincoln reach students and game-day fans.
How long can I run a billboard in Lincoln?
Billboard campaigns in Lincoln can run anywhere from one week to more than a year. Digital billboards have a one-week minimum, and bulletin (static) billboards have a one-month minimum.
Can I rent a billboard for just one day in Lincoln?
No. The shortest campaign available is one week on a digital billboard. Bulletin billboards have a one-month minimum run time.
How long does it take to get a billboard up in Lincoln?
Most new billboard placements in Lincoln are up and running within about 2 weeks of purchase, and digital billboards can often launch even sooner. Exact timing depends on the location, size, and type of billboard.
How do I buy a billboard in Lincoln?
Browse available Lincoln billboards using the interactive tool on our website, compare pricing and impressions, and choose the boards that fit your budget. Then upload your artwork or work with our ad design pros, and we handle printing and installation.
What types of billboards are available in Lincoln?
Lincoln offers both bulletin (static) billboards and digital billboards. Bulletins provide long-term visibility on major roads, while digital billboards rotate ads and allow shorter campaigns and faster creative changes, which is useful on football weekends.
How do I get a digital billboard in Lincoln?
Browse our Lincoln inventory for digital billboards, pick your locations and dates, and submit your creative. Digital campaigns can start with as little as one week.
How do I get outdoor advertising in Lincoln?
BillboardsIn offers a wide range of outdoor advertising in Lincoln, from highway bulletins to digital billboards. Browse our full inventory using the interactive tool on our website to compare locations, pricing, and reach.
Do I need an advertising agency to buy a billboard in Lincoln?
No. With BillboardsIn, you can find, price, and book Lincoln billboards yourself, with no agency required. Our team is available if you want help choosing locations or designing your ad.
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"I wanted to promote my company through the use of out-of-home advertising in high traffic areas in Chicago, and BillboardsIn.com made the process of finding the best advertisement so easy. When it was time for another advertising campaign, I knew BillboardsIn.com would help me find a competitive advertising quote."
- Mike Davis
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