Local Advertising Strategies for Activists

Spreading a message is easier today than in any other period of time, but social media advertising and campaigns are easy to get lost in the rapidly moving world of the internet. Online activism is a great way to target groups of people interested in your movement, but outdoor advertising such as billboards, buses, benches, and more, are very powerful methods of spreading the word to a wider variety of audience. 

In combining your activist group’s media presence with out-of-home advertising, you are ensuring that your campaign will reach the widest possible audience. Memorable design and messaging on the larger scale of outdoor advertisement, paired with the technological capabilities of location-based mobile advertising, can help your activist movement become the best it can be.

Grass-roots movements may not consider outdoor advertising due to assumed costs, but out-of-home advertising can deliver the best return on investment, as they have the lowest cost-per-thousand impressions of any other type of marketing. BillboardsIn can help your activist group create an ad that will elevate your message to new audiences.