Local Advertising for Back-to-School

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Local Advertising Strategies for Back-to-School

The end of the summer season always seems to roll around the corner without warning, and getting ahead of the competition is the key to letting parents know about your back-to-school services. Outdoor advertising is a great way to remind parents and kids alike that summer is almost over, and there are many options for out-of-home advertisements to put your back-to-school resources on the map. From billboards to buses to street furniture, these OOH ads are a worthwhile investment, with one of the lowest cost-per-impression ratios.

Online advertising is a good option, as well, but with so many back-to-school ads saturating the digital world at once, it’s difficult to make your advertisement stand out to parents and kids. Out-of-home ads, on the other hand, make a big impact on those who see them. According to the Outdoor Advertising Association of America, approximately 70% of those who see an outdoor ad are influenced by it. 

Consider BillboardsIn to help you advertise your back-to-school services and resources with class-y and memorable outdoor ads today!

Back-to-School

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